The document discusses strategies for developing a television franchise focused on Mexican combat sports. It notes that the regional minor leagues are fragmented and recommends developing a property tailored to fans with story-driven content. The model proposes sourcing athletes from Mexico to extend Hispanic identity into the product and developing recurring, serialized content for sports channels and venues. The goal is to create a hit show in the television business by focusing on developing a television franchise similar to The Iron Ring.

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Ratings matter in a world of big events
Event Ra3ng Viewers
Super
Bowl
XLIV 45.0 106.5M
NBA
Finals
Game
7 15.6 28.2M
Olympics
USA
vs.
Canada
Hockey 15.2 27.6M
World
Cup
Ghana
vs.
USA 8.2 14.8M
World
Cup
USA
vs.
England 7.3 12.9M
NHL
Stanley
Cup
Game
6 4.7 8.3M
2010
World
Cup
Average 1.8 2.8M

6. MACHETEGROUP
COMBATE AMERICA
machete group has deep entrepreneurial
and operational EXPERIENCE in sports,
entertainment and media.

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IF YOU ARE IN THE TELEVISION
BUSINESS, YOUR FIRST GOAL IS
TO CREATE A HIT SHOW.

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What is hope*?
– Blind optimism and deluded fantasy?
– Connection and attachment
– Courage and spirit
– A virtue for sure
Real motivation for fans. And, athletes
Never a business strategy
*
Source:
Book
&tles
(Oxford
University
Press,
2009)

11. Observations
• The UFC is a near monopoly and is aggressive in protecting and
expanding its turf
• The regional “minor leagues” are fragmented and not well-managed
• Story lines drive the business
• Venues need serialized, recurring content
• Sports channels (RSNs) need recurring, locally-relevant content

12. THE MODEL
• Develop a property tailored to the fan
• Story-driven content strategy
• Focus on developing a television franchise (akin to The Iron Ring)
• Source athletes from Mexico
• Extend Hispanic identity and culture into all aspects of the product

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