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Machete Group

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  • 1. MACHETEGROUP 7simple truths
  • 2. MACHETEGROUP Lorem ipsum dolor sit amet HEADER 1
  • 3. MACHETEGROUP Lorem ipsum dolor sit amet consectetuer 1. Nobis eleifend 2. Ut wisi enim ad minim 3. Duis autem vel eum iriure 1. Nobis eleifend 2. Ut wisi enim ad minim 3. Duis autem vel eum iriure Nam liber tempor cum soluta Nam liber tempor cum soluta Nam  liber   cum  soluta Nam  liber   cum  soluta Nam  liber   cum  soluta Nam  liber   cum  soluta
  • 4. MACHETEGROUP Lorem ipsum dolor sitelit lorem Lorem ipsum dolor sit amet Lorem ipsum dolor sit amet, nonummy nib Duis autem vel eum irre dolor in hendrerit Lorem ipsum dolor sit amet, nonummy nib Duis autem vel eum irre dolor in hendrerit Lorem ipsum dolor sit amet, nonummy nib Duis autem vel eum irre dolor in hendrerit Lorem ipsum dolor sit amet, nonummy nib
  • 5. MACHETEGROUP Ratings matter in a world of big events Event Ra3ng Viewers Super  Bowl  XLIV 45.0 106.5M   NBA  Finals  Game  7 15.6 28.2M Olympics  USA  vs.  Canada  Hockey 15.2 27.6M World  Cup  Ghana  vs.  USA 8.2 14.8M World  Cup  USA  vs.  England 7.3 12.9M NHL  Stanley  Cup  Game  6 4.7 8.3M 2010  World  Cup  Average 1.8 2.8M
  • 6. MACHETEGROUP COMBATE AMERICA machete group has deep entrepreneurial and operational EXPERIENCE in sports, entertainment and media.
  • 7. MACHETEGROUP Lorem ipsum dolor sit amet, consectetuer adipiscing elit HEADER 2
  • 8. MACHETEGROUP HEADER 3 IF YOU ARE IN THE TELEVISION BUSINESS, YOUR FIRST GOAL IS TO CREATE A HIT SHOW.
  • 9. MACHETEGROUP lorem ipsum lorem HEADER 4
  • 10. Lorem ipsum dolor sitelit What is hope*? – Blind optimism and deluded fantasy? – Connection and attachment – Courage and spirit – A virtue for sure Real motivation for fans. And, athletes Never a business strategy *  Source:    Book  &tles    (Oxford  University  Press,  2009)
  • 11. Observations • The UFC is a near monopoly and is aggressive in protecting and expanding its turf • The regional “minor leagues” are fragmented and not well-managed • Story lines drive the business • Venues need serialized, recurring content • Sports channels (RSNs) need recurring, locally-relevant content
  • 12. THE MODEL • Develop a property tailored to the fan • Story-driven content strategy • Focus on developing a television franchise (akin to The Iron Ring) • Source athletes from Mexico • Extend Hispanic identity and culture into all aspects of the product
  • 13. MACHETEGROUP Lorem ipsum dolor sit consecetuer