Online marketing

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anilvembayam

Technology Business

Online Marketing
“The New Gen Marketing” Explained

Traditional Marketing Vs. OM
Conventional Marketing

• People dislike marketing
• Perceived as “Interruption”
• High cost and audience segmentation is
not practical

Online Marketing

• Inbound marketing
• Interactive
• Highly targeted
• Unlimited opportunities
• Low cost and high ROI
• Measurable

The Puzzle

 2.1 billion Internet
How to TARGET yours?
users
How to make yours VISIBLE?
 3.7 million websites
How to COMPETE with
 Innumerous
others?
competitors
How to ESNURE ROI ?
 ROI

The Strategy
 Content Strategy
 Social Media Strategy
 SEO & SEM
 Viral & Article Marketing
 Campaigns
 Analytics

The Picture is Simple…

Users

Content

Leads

… but Complicated!
Visitors
• Your Website
• LinkedIn
• Facebook
• Twitter
• Blogs Content
• Search Engines • Website content
• Directories etc. • Articles
• Videos Lead Nurturing
• Blogs
• Groups & Forums
• Campaigns
• SEO etc.

Leads

The Solution
OM
Strategy

Measure Planning

Success

Analytics Executio
n

Thank You!

 For more info:
◦ Email: anilvembayam@gmail.com
◦ Mob: +91 98479 34952

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Online marketing

1. Online Marketing “The New Gen Marketing” Explained

2. Traditional Marketing Vs. OM Conventional Marketing • People dislike marketing • Perceived as “Interruption” • High cost and audience segmentation is not practical Online Marketing • Inbound marketing • Interactive • Highly targeted • Unlimited opportunities • Low cost and high ROI • Measurable

3. The Philosophy

4. The Puzzle  2.1 billion Internet How to TARGET yours? users How to make yours VISIBLE?  3.7 million websites How to COMPETE with  Innumerous others? competitors How to ESNURE ROI ?  ROI

5. The Strategy  Content Strategy  Social Media Strategy  SEO & SEM  Viral & Article Marketing  Campaigns  Analytics

6. The Picture is Simple… Users Content Leads

7. … but Complicated! Visitors • Your Website • LinkedIn • Facebook • Twitter • Blogs Content • Search Engines • Website content • Directories etc. • Articles • Videos Lead Nurturing • Blogs • Groups & Forums • Campaigns • SEO etc. Leads

8. The Solution OM Strategy Measure Planning Success Analytics Executio n

9. Thank You!  For more info: ◦ Email: anilvembayam@gmail.com ◦ Mob: +91 98479 34952

Online marketing

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