1. Assignment brief
Qualification Level 3 Extended Diploma in Creative Media Production – Games Design
Unit number and title
L3 Unit 4 Creative Media Production Management Project
L3 Unit 3 Research Techniques for the Creative Media Industries
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
Start date 18th
February 2013
Deadline 24th
May 2013
Assessor name
Team
Project Manager: Harry Arnold
Assignment title Final Major Project – Fun Police – Stuart Doherty
The purpose of this assignment is for you to:
Unit 4 Creative Media Production Management Project
1 Be able to originate, develop and research an idea for a media product
2 Be able to pitch a proposal for a media product
3 Be able to manage a production process to create a media product
Unit 3 Research Techniques for the Creative Media Industries
1 Understand the nature and purposes of research in the creative media industries
2 Be able to apply a range of research methods and techniques
3 Be able to present results of research
Unit 1 Pre-production Techniques for the Creative Media Industries
1 Understand requirements for a specific media production
2 Be able to prepare pre-production documentation for a specific media production
3 Be able to apply pre-production planning for a specific media production
Scenario
For my final major project, I plan to create an animated trailer for a TV series called “Fun Police”. The target audience will be 16+
males and BBC Three will be the broadcast platform in addition to online distribution. The concept follows the story of a young
detective recently promoted in the Pittsburgh Police dept. The story is set in an alternate universe, with Pittsburgh being a hub of
various colours of organised crime. For such a dark environment, the plotline will be cast in a much more light-hearted perspective,
the characters being quirky and interesting i.e. a mafia boss with an obsession with a children’s TV series called “Daring Duck” to
the point of basing his organisation around it. The detective will solve a different crime each episode, and will do so by following
clues left behind by the perpetrators.
Work to be submitted
Interview evidence
Audience and market research
Ideas generation
Project proposal and pitch
Schedule
Pre-production planning
Production log
Final outcome and presentation
Evaluation

2. Task 1 – FMP Interview
Questions to establish your understanding of:
The role of pre-production within the media production process
The nature and purposes of research in the creative media industries
IV of Assignment takes place.
Unit
1
P1, M1, D1
Unit 3
P1, M1, D1
Task 2 – Viability
I will carry out primary and secondary research into the audience and market for your scenario, collating my results.
Audience
I will research the demographics and psychographics of my target audience, particularly BBC Three and E4. I will
interview some representatives from the target audience and through my questioning check my findings against my
research i.e. do they fit the recognised patterns.
Market
I will research the commercial market for my product, investigating price, sales, distribution methods, advertising and
competition. Where possible, I will contact publishers and retailers directly to gain information.
All sources will be cited.
Unit 3
P2, M2, D2
Task 3 – Ideas Generation
I will carry out research into the themes relevant to my scenario, looking for inspiration (from existing gaming products,
but also from a wide range of cultural influences - films, books, magazines, graphic novels, music, art and design, news
and current affairs, science and technology) to generate a wide range of ideas for my project. Where possible, I will
make visits at this stage (shops, markets, studios, museums and galleries, conventions etc.) and talk directly to
professionals and fans.
I will create moodbards and ideas maps that draw together the research to help me develop a clear style and structure
to my project.
All sources will be cited.
Unit 3
P2, M2, D2
Unit 4
P1, M1, D1
Task 4 – Idea Development
Develop the strongest idea into a clear proposal and pitch this to your project manager. Make sure you have explained
how you will address the target audience and market. Identify any constraints on production and ways to address these.
Refine your idea as a result of the pitch, where appropriate.
Unit 4
P1, M1, D1
P2, M2, D2
Unit 3
P3, M3, D3
Task 5 – Pre-Production Planning
Produce a plan for your project, accounting for your time and produce a budget. Hold a pre-production meeting with
your project manager.
Unit 1
P2, M2, D2
Unit 4
P3, M3, D3
Task 6 – Production
Carry out your production plan. Produce a production log to chart the progress of your project, reviewing it regularly.
This document and your schedule will be required in all meetings with your project manager.
Unit 1
P3, M3, D3
Unit 4
P3, M3, D3
Task 7 – Presentation
Present your draft product to a focus group (and client if there is one) receive feedback and make changes to finished
product, where necessary.
Unit 4
P3, M3, D3
Task 8 – Evaluation
Write a report evaluating your pre-production work in the light of the production experience. This will be in the form of
a concluding report based on your production log.
Unit 4
P3, M3, D3

3. This brief has been verified as being fit for purpose
Assessor
Signature Date
Internal verifier
Signature Date
L3 Unit 4 Creative Media Production Management Project
P1 originate, develop and research an
idea for a media product working
within appropriate conventions and
with some assistance.
[IE, CT]
M1 originate, develop and research an
idea for a media product showing
some imagination and with only
occasional assistance.
D1 originate, develop and research an
idea for a media product showing
creativity and flair and working
independently to professional
expectations.
P2 pitch a proposal for a media
product with some appropriate use of
subject terminology and with some
assistance.
M2 pitch a proposal for a media
product competently with generally
correct use of subject terminology
and with only occasional assistance.
D2 pitch a proposal for a media
product to a near-professional
standard consistently using subject
terminology correctly and working
independently to professional
expectations.
P3 manage a production process to
create a media product working
within appropriate conventions and
with some assistance.
[SM, TW]
M3 manage a production process
competently to create a media
product to a good technical standard,
showing some imagination and with
only occasional assistance.
D3 manage a production process to
near-professional standards to create
a media product, showing creativity
and flair and working independently
to professional expectations.
L3 Unit 3 Research Techniques for the Creative Media Industries
P1 describe the nature and purposes
of research in the creative media
industries with some appropriate use
of subject terminology.
[IE]
M1 explain the nature and purposes
of research in the creative media
industries with detailed illustrative
examples and with generally correct
use of subject terminology.
D1 comprehensively explain the
nature and purposes of research in
the creative media industries with
elucidated examples and consistently
using subject terminology correctly.
P2 apply research methods and
techniques with some assistance.
[IE]
M2 apply research methods and
techniques competently with only
occasional assistance.
D2 apply research methods and
techniques to near-professional
standards working independently to
professional expectations.
P3 present results of research. M3 present results of research
competently.
D3 present results of research to
near-professional standards.
L3 Unit 1 Pre-production Techniques for the Creative Media Industries
P1 outline requirements and sources
of requirements for a specific media
production.
[IE]
M1 explain in some detail and
competently present requirements
and sources of requirements for a
specific media production.
D1 comprehensively explain and
present to a quality that reflects
near-professional standards fully
detailed requirements and sources of
requirements for a specific media
production.
P2 generate outline preproduction
documentation for a specific media
production with some assistance.
M2 generate competent, carefully
presented and detailed pre-
production documentation for a
specific media production with only
occasional assistance.
D2 generate thorough and
comprehensively detailed pre-
production documentation for a
specific media production, working
independently to professional
expectations.
P3 apply pre-production planning to a
specific media production working
with some assistance.
[TW, SM]
M3 apply pre-production planning to a
specific media production
competently with only occasional
assistance.
D3 apply pre-production planning to a
specific media production to a quality
that reflects near-professional
standards, working independently to
professional expectations.
:PLTS: This summary references where applicable, in the square brackets, the elements of the personal,
learning and thinking skills applicable in the pass criteria. It identifies opportunities for learners to demonstrate
effective application of the referenced elements of the skills.