CASE
Dutch Cloud BV delivers highly
available, cost-efficient cloud services
As businesses demand more availability, secur...
Microsoft software coming out, and

easy for customers to migrate their

all the new storage versions,” explains

virtual ...
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Dutch Cloud BV delivers highly available, cost-efficient cloud services with IBM Technology

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SOURCE URL: http://www.ibm.com/midmarket/be/en/att/pdf/Dutch_Cloud_REDM_02674_IBM_Inspire_magazine8_Belux_P44-45.pdf

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Dutch Cloud BV delivers highly available, cost-efficient cloud services with IBM Technology

  1. 1. CASE Dutch Cloud BV delivers highly available, cost-efficient cloud services As businesses demand more availability, security, efficiency and flexibility from their IT departments, more are turning to infrastructure as a service (IaaS) providers to significantly reduce the cost, complexity and risk associated with running their infrastructures. Dutch company, and IBM Premier Business Partner, Dutch Cloud offers SMBs a range of cloud-based services, from fully managed IaaS to disaster recovery solutions. In building its offering, the company our service layer,” says Martijn Van needed to find the right balance – Zoeren, CEO of Dutch Cloud. High-quality, low-touch provisioning In a fiercely competitive industry, ensuring its platform was standardized enough to enable easy scalability, Dutch Cloud must continually find based on IBM System x3650 M3 servers ways to enhance service levels for features best suited to different types of connected to multiple IBM Storwize® clients while keeping costs low. workloads. Working with IBM, Dutch V7000 disk systems. Kernel-based virtual Cloud designed an environment that machine (KVM) and VMware virtualization Initially, the company used internally separates customers on the network level technology are used to enable clients to developed provisioning tools based on versus the service layer (virtual local area run multiple virtual machines on Linux open-source technologies. However, as network [VLAN] separation). “Separating or Windows images. “KVM is close to both the company grew, the staff couldn’t client environments at the network layer the kernel and the hardware, so we can keep up with this approach. “We had provides better security and enables us optimize performance and work with to keep changing our tool to support to deliver any type of architecture within 44 | Case The fully virtualized infrastructure is while offering the specific technical cutting-edge hardware.” all new versions of VMware, KVM and
  2. 2. Microsoft software coming out, and easy for customers to migrate their all the new storage versions,” explains virtual machines into our service Van Zoeren. “So we were spending 80 layer. KVM also saves us a lot of money percent of our time maintaining the through lower licensing costs. tool and 20 percent on supporting client requirements.” “We are using both KVM and VMware, so IBM SmartCloud Provisioning Dutch Cloud needed a solution that enables us to bring in customer would enable rapid provisioning of environments on VMware and reduce new cloud services with a high degree costs by moving them to KVM. We’ve of automation, while supporting also found KVM much easier to install the delivery of ‘white-label’ services and manage. (which enable resellers to apply their own branding, marketing and pricing “Our clients are often surprised – strategies when reselling Dutch Cloud’s many think we’ll need 10 to 15 days to infrastructure services). At the time, migrate them to our environment. In IBM was working on its SmartCloud most situations, we can complete it in Provisioning offering and invited Dutch four hours.” Cloud to participate in beta testing. As a result, Dutch Cloud delivered the Measurable ROI first commercial implementation of Since deploying IBM SmartCloud the solution in the Netherlands. Provisioning software, Dutch Cloud has seen its client base expand By implementing IBM SmartCloud significantly, and the high degree of Provisioning software, Dutch Cloud automation built into the IBM solution simplified and standardized its has greatly reduced Dutch Cloud’s cloud infrastructure and improved administrative workload. Now the IT efficiencies through dynamic team spends 80 percent of its time on provisioning and self-service client migrations and only 20 percent capabilities. “Our time spent on administration – a more than 70 maintaining the administration layer percent decrease in administrative changed enormously when we started time. The business impact has been using IBM SmartCloud tremendous: Dutch Cloud’s monthly Provisioning,” says Van Zoeren. recurring revenue has tripled twice in the last year, while the operational An important differentiator, he adds, costs have remained flat. is that IBM separates the provisioning layer from the underneath Crucially, new services can now be infrastructure, so that migrating client deployed in minutes rather than infrastructures is transparent. hours, placing Dutch Cloud in an ideal position to respond rapidly to “Using capabilities within the changing client needs. “We’ll see more hypervisor layer makes it difficult competition in the IaaS market in the when migrating client environments coming years. Our technology choices into the cloud,” he explains. “But have given us the ability to thrive in this SmartCloud Provisioning separates competitive market,” says Van Zoeren. n the grid layer from the underlying ’s Gravelandseweg 46d infrastructure, so that we don’t have 1211 BT Hilversum to depend on the underlying hardware +31 35 82 00 252 or hypervisor layer. That makes it very info@dutchcloud.com Case | 45

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