Keith Hernandez - 5th Iberoamerican Magazine Media Conference
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Palestra "Como Fazer a Mídia Social Funcionar para Você", de Keith Hernandez, Diretor Executivo, International Sales and Strategy, BuzzFeed, EUA.
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Keith Hernandez - 5th Iberoamerican Magazine Media Conference
- 1. 1 Keith Hernandez VP, International Strategy @keithrhernandez
- 2. 2 150+ Million monthly UVs 75% of visits from social Over half are aged 18-34 Over half of visits from mobile
- 3. 3 A massive shift has happened in just a decade.
- 4. 4 Social & mobile are the new distribution channels.
- 5. 5 Great social content starts with emotion. Inspiration Identity Humor Helpful tips Capture the moment
- 7. 7 Longform Content 1.5M+ views Half on mobile!
- 8. 8 Global Expansion Dans quelle ville française devriez-vous vraiment vivre? Democrats Turn To Progressive Agenda To Motivate 2014 Voters 21 Pictures Of Politicians In Wellies Staring At Floods 20 Ways To Eat A Tim Tam 41 Razões pelas quais os Pugs são as criaturas mais majestosas na terra 22 Motivos por los que deberías estar en Chile en este momento
Editor's Notes
- cisco: aram was the first one to jump on the money trail UCLA piece: someone got fired over this (there was a follow-up piece from another site that put the nail in the coffin, but ours set the wheels in motion)