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Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
Wsi 10 minutes 070510
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Wsi 10 minutes 070510

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BNI 10 Minutes - "Local Internet Marketing, and the decline of Yellow Pages"

BNI 10 Minutes - "Local Internet Marketing, and the decline of Yellow Pages"

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Transcript

  • 1. Local Internet Marketing
    and the decline of Yellow Pages
  • 2. Consumers and SME businesses
    Look for a local supplier of products and services
    Convenience
    Service
    Reputation & accountability
    Price
    Support local companies
  • 3. When was the last time you used these?
  • 4. People are looking online
    More information
    More sources
    More quickly
    More up-to-date
    and…..
    Use of all printed information sources is declining : telephone directories, business & trade ‘bibles’, train timetables etc
  • 5. Who are good referrals?
    Companies that traditionally advertised in Yellow Pages
    Recently referral requests
    Self Storage
    Cosmetic Surgeons and Dentists
    Heating and Ventilation
    Car/van hire
    Fencing supplier
    I will help them get ‘local’ leads from the internet
  • 6.
  • 7.
  • 8. Three chances to be found !
    Organic results
    Local business results
    Sponsored links
    But it doesn’t happen by chance!!!
    (That’s the ‘Why’)
  • 9. WSI Delivers
    Site optimisation
    Local keywords and content
    Local links
    Local paid advertising campaigns
    Google Adwords, Facebook
    Geo-targetted – searchers within defined area
    Google Spaces / Google Maps
    Registration and optimisation
    Visitor Tracking and Analysis
  • 10. Some ‘Typical’ Clients
    Cheshire Cocktails
    SEO – Chester, Manchester, Liverpool
    Manchester Cosmetic Surgeon
    Google & Facebook Ads – 25 mile radius M/Cr
    Google Maps entry
    Wall-Lag (loft and cavity wall insulation)
    SEO – Chester, Mold, North Wales….
  • 11. WSI 10 Minutes
    Who are good referrals?
    Local ‘off-line’ advertisers
    Occasional or distress purchases
    Why?
    Need to be found online ‘locally’
    How can I help them?
    Use the most appropriate tools to make it happen
    ‘No commitment’ initial review meeting
  • 12. Possible Referrals
    Private Medical
    Heating Contractors
    Garage Doors
    Hotels
    Tiles & Flooring
    Vets
    etc…
    Double Glazing
    Security Systems
    Office Cleaning
    Self Storage
    Health Spas
    Landscaper
    etc…

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