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BNI 10 Minutes - "Local Internet Marketing, and the decline of Yellow Pages"

BNI 10 Minutes - "Local Internet Marketing, and the decline of Yellow Pages"

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  • 1. Local Internet Marketing
    and the decline of Yellow Pages
  • 2. Consumers and SME businesses
    Look for a local supplier of products and services
    Convenience
    Service
    Reputation & accountability
    Price
    Support local companies
  • 3. When was the last time you used these?
  • 4. People are looking online
    More information
    More sources
    More quickly
    More up-to-date
    and…..
    Use of all printed information sources is declining : telephone directories, business & trade ‘bibles’, train timetables etc
  • 5. Who are good referrals?
    Companies that traditionally advertised in Yellow Pages
    Recently referral requests
    Self Storage
    Cosmetic Surgeons and Dentists
    Heating and Ventilation
    Car/van hire
    Fencing supplier
    I will help them get ‘local’ leads from the internet
  • 6.
  • 7.
  • 8. Three chances to be found !
    Organic results
    Local business results
    Sponsored links
    But it doesn’t happen by chance!!!
    (That’s the ‘Why’)
  • 9. WSI Delivers
    Site optimisation
    Local keywords and content
    Local links
    Local paid advertising campaigns
    Google Adwords, Facebook
    Geo-targetted – searchers within defined area
    Google Spaces / Google Maps
    Registration and optimisation
    Visitor Tracking and Analysis
  • 10. Some ‘Typical’ Clients
    Cheshire Cocktails
    SEO – Chester, Manchester, Liverpool
    Manchester Cosmetic Surgeon
    Google & Facebook Ads – 25 mile radius M/Cr
    Google Maps entry
    Wall-Lag (loft and cavity wall insulation)
    SEO – Chester, Mold, North Wales….
  • 11. WSI 10 Minutes
    Who are good referrals?
    Local ‘off-line’ advertisers
    Occasional or distress purchases
    Why?
    Need to be found online ‘locally’
    How can I help them?
    Use the most appropriate tools to make it happen
    ‘No commitment’ initial review meeting
  • 12. Possible Referrals
    Private Medical
    Heating Contractors
    Garage Doors
    Hotels
    Tiles & Flooring
    Vets
    etc…
    Double Glazing
    Security Systems
    Office Cleaning
    Self Storage
    Health Spas
    Landscaper
    etc…