CURATED TRANSMEDIA CASE STUDY Case Study and Cannes submission by 42 Entertainment. I refer to this case often, a very good view of how branding will emerge with ubiquitous storytelling elements, arg, event and social media components for a "slow burn" evolution. * I did not plan or execute this campaign, I'm a huge fan of the work and think it's some of the most breakthrough execution seen in the last 3 years.