think big: a new social media pov.
ut mba – marketing fellows discussion 10.1.09
10/03/09 1

company
& philosophy
10/03/09 2

game changer
digital technology
social mediums
accessible info
10/03/09 3

barriers
broken
10/03/09 4

marketing
convention
10/03/09 5

vs. marketing
utility
10/03/09 6

how do you define?
10/03/09 7

this is not about
technology
?
CTCA Strat Review 10/03/09
10/03/09 8

this is
about people
10/03/09 9

in the not-so distant future
EVERYTHING IN
MARKETING WILL
BE SOCIAL
10/03/09 10

think big
think real
10/03/09

blend
worlds
CTCA Strat Review 10/03/09
10/03/09 12

tell
stories
10/03/09

engineer to engage
at every step
CTCA Strat Review 10/03/09 14

currency to
engage
marketing
!! !
wtf?
requires
company person
social currency
10/03/09 15

competition
or cause
10/03/09 16

spectacles
or experience
10/03/09 17

surprises
or status
10/03/09 18

case study
http://vimeo.com/6303664
10/03/09 19

marketing
principles
Human Focused:
People’s needs, influences and drivers first before platform and technology.
Beyond Technology:
Experiences, a story, meaningful, or larger than life.
Environmental Management & Engineering:
Playing close attention to participants and providing real, digital and augmented experiences to interact within.
An Engagement Currency:
10/03/09 20

brand empathy
branding
!
“…”
requires
company person
listening
10/03/09 21

social insight
10/03/09 22

competitive
cgm
10/03/09 23

social scoring
10/03/09 24

social
volumetrics
10/03/09 25

marketing
takeaways
Stay Human Focused:
People’s needs, influences and drivers first before platform and technology.
Think Beyond Technology:
Experiences, a story, meaningful, or larger than life.
Craft the Environment & Engineer for an Experience.
Playing close attention to participants and providing real, digital and augmented experiences to interact within.
Have an Engagement Currency:
A reason to engage: competition, status, tangible/intangible reward, content or cause.
Listen, Find Meaning in the Mentions:
Look at your brand in terms of how people talk about it vs. how you want it to be percieved.
10/03/09 26

thank you
Andy Hunter
pursuitnow.com
email | andyjhunter@pursuitnow.com
twitter | andyhunter
blog | experiencefreak.com
sms | 50500 reeboot
10/03/09

speaker
bio
Andy’s experience spans the marketing communication landscape
working for many of the world’s leading fortune 500 brands including
American Express, BMW, Walmart, Sears and PwC Consulting. He
focuses on digital innovation, web marketing and integrated
communication strategy. He is a former ad-agency director and
planner having worked for Ogilvy, Young & Rubicam, Hakuhodo Int’l
and Hill Holliday. As founder of GSDM’s brand connections practice
he led efforts to extend brands into digital experience, emerging
technologies and transmedia storytelling.
In parallel to his current duties at PURSUIT, he’s served as an advisor to
several new media and technology startups concentrated in the
online video, social networking and integrated communications space.
He is a past speaker-moderator at events including MIT’s Future of
Entertainment, SXSW Interactive and Digital America.
10/03/09 28

SOCIAL INSPIRATIONS
10/03/09

thought leaders
jane mcgonigal clay shirky danah boyd russell davies henry jenkins mark earls
10/03/09 30

Nike+ Campaign
31

Microsite Hub
32

Likeminded
Brand Partners
33

Branded Product
Extensions
34

Branded Product
Extensions
35

Content
Integration
36

Social Tools
37

Influencer
Engagement
38

Blog
39

Email &
Events
40

foursquare
social app
CTCA Strat Review 10/03/09 41

royal de luxe
theater company

red bull flugtag

yelp
augmented reality

tru blood
HBO Alternate
Reality

signtific lab

Come Out &
Play Festival

Nintendo
Wii

zombie
flash mobs

blame drews cancer
10/03/09 50

GEORGE LUCAS
TOURNAMENT OF
ROSES PARADE

thank you
Andy Hunter
pursuitnow.com
email | andyjhunter@pursuitnow.com
twitter | andyhunter
blog | experiencefreak.com
sms | 50500 reeboot
10/03/09

marketing innovation
business optimization
research & insight
10/03/09