In this presentation at #MRUShift Joanne O'Connell and Jeff Nelson talk about the various ways to find marketing, brand and competitor data. We then present a model for collecting measures, calculating metrics and developing charts to analyze the data.

1. Spy Tactics & Marketing
Metrics
Joanne O'Connell and Jeff Nelson

2. Spying all the Way to the
Bank
• How can I steal Nick's laptop?
• Who is spying on me?
• What about competitors?
• Why is this strategically important?
• Where do I start?

3. How can I steal Nick's laptop?
http://www.truthdig.com/eartotheground/item/raytheon_creates_social_media_spy_software_video_20130213/

4. Who is spying on me?
For Cheap Spies:
• Hubspot
• Optify
• ActiveConversion
• Google Analytics
• LeadLander

5. Who is spying on me?
For Well Funded Spies:
• Radian6
• Sysomos
• Ubervu

6. What about competitors?
Online Brand Measures:
• www.alexa.com
• www.semrush.com
• www.klout.com
• http://marketing.grader.com
• www.mention.net
• www.buzzequity.com
www.socialmediaexaminer.com/5-social-
media-monitoring-tools-to-simplify-your-
marketing/

7. Why is this strategically important?
Copyright 2011 by Nelson Education Ltd.

8. Where do I start?

9. Where do I start?

10. Where do I start?

11. Where do I start?

12. Contact Us
Jeff Nelson @JeffxNelson
Joanne O'Connell @JoanneCalgary