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Outstanding Use of Linkedin by Jeff Nelson

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In this presentation, I review a few of the ways that I use to manage my profile on LinkedIn. This includes navigating, setup, connecting with people, posting and engaging. Enjoy.

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Outstanding Use of Linkedin by Jeff Nelson

  1. 1. Outstanding Use of LinkedIn Connect, Post, Engage
  2. 2. 2 https://www.socialmediatoday.com/news/the-5-es-of-a-linkedin-marketing-strategy-infographic/528677/
  3. 3. Today’s Topics ● Navigating ● Setup ● Connecting ● Posting ● Engaging ASK QUESTIONS AT ANY TIME 3
  4. 4. Navigating ● What do you want to do? 4
  5. 5. 5 Read Like Comment Share
  6. 6. Setup ● Why are you using LinkedIn? ● What is important? ● What are you looking for? ● What do you want to see? Bottom line: Poke around and fill out every blank field that you can find. 6
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  8. 8. 8 Your Dashboard is below this screen
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  14. 14. Connecting ● Why are you connecting? ● Who should you connect with? 14 Bottom line: Connect with everyone. Follow those who you find interesting.
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  17. 17. Advanced Connecting ● Accept Connection ● Send a message Thanks for connecting. Was there something specific on my profile that caused you to request the connection? If you have a minute, I'd be interested in learning more about what you do, and how you help others. We have developed software that helps companies manage their portfolio of marketing investments. If you are interested in learning more, click the link to get a copy of our ebook: 17 Essential Marketing Metrics for Customer Acquisition http://mx3metrics.com/10-essentials Jeff 403-703-2247 @JeffxNelson 17
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  22. 22. Posting ● What do you want to say? ● Who do you want to attract (target market)? 22 Bottom line: Post frequently with content that in interesting and engaging.
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  26. 26. 26 Selecting an image is the hardest part about writing an article
  27. 27. 27 Posting Tips ● Posts are better than Articles ● Video is the best ● Pictures are a must ● Links to other articles are good but add a comment ● Questions are always good ● Plain text is boring but works if it is interesting and engaging
  28. 28. Engaging ● Do unto others as you would have them do unto you. 28 Bottom line: Like. Comment. Share. Lots.
  29. 29. 29 Newsfeed Messaging Notifications
  30. 30. 30 Newsfeed
  31. 31. 31 Messaging
  32. 32. 32 Notifications
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  34. 34. 34 Mobile Only
  35. 35. Groups ● What groups are of interest to you? 35Bottom line: Great way to engage.
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  37. 37. 37 We help companies manage their portfolio of marketing investments. We have developed software based on Return on Marketing Investment (ROMI). It works like an X-ray machine and shows us what marketing campaigns are performing well and which ones aren’t.
  38. 38. 38 Learn More: www.mx3metrics.com/10-essentials
  39. 39. 39 Contact Jeff Nelson, MBA (403) 703-2247 jeff@anduro.com @JeffxNelson Digital Marketing Agency: www.Anduro.com Marketing Metrics Software: www.Mx3Metrics.com

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