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Online Marketing Performance
@JeffxNelson
#anduro
2
Customers – 400 to Date
“We help clients get more sales from online sources.”
Topics
Responsive Design
Website Performance
Review Sites
Social Media
Take Away:
Lots of Sites and Tools for Testing,
Mea...
Mobile = Responsive
4
Oh So Many Devices
http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design
Advantages
Super Flexible
Excellent User Experience
Cost Effective
Recommended By Google
Easy to Manage
6http://codeboxr.c...
Responsive Design
7
www.google.com/webmasters/
tools/mobile-friendly/
Responsive Design
8
www.browserstack
.com/responsive
Website Performance
www.SimilarWeb.com
www.Alexa.com
www.PRChecker.info
https://Moz.com/ResearchTools/OSE/
www.BacklinkWat...
10
13
Review Sites
Google+
Yelp
Zomato (Urbanspoon)
TripAdvisor
FourSquare/Swarm
Facebook
BBB
Google+
Yelp
Yelp
Zomato
Zomato
Social Media Performance
Klout.com
Facebook
 http://LikeAlyzer.com/
 www.facebook.com/PageName/insights/
Twitter
 https...
Social Media Performance
32
Social Media Performance
34
Social Media Performance
35
https://youtu.be/eTl97kfCJ5Q
22,365 Views
Articles
Technical Site Audit Checklist: 2015 Edition
https://moz.com/blog/technical-site-audit-for-2015
Do-It-Yourself We...
Investment $
Cost $ per Impression
Visit Rate % (CTR)
V / I
Lead Rate %
L / V
Offer Rate %
O / L
Take Rate %
S / O
Revenue...
42
Jeff Nelson, MBA
403-703-2247
jeff.nelson@anduro.com
@JeffxNelson
www.linkedin.com/in/jeffxnelson
Questions?
Online Marketing Performance
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Online Marketing Performance

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websites that are helpful for measuring the performance of your online marketing program

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Online Marketing Performance

  1. 1. Online Marketing Performance @JeffxNelson #anduro
  2. 2. 2 Customers – 400 to Date “We help clients get more sales from online sources.”
  3. 3. Topics Responsive Design Website Performance Review Sites Social Media Take Away: Lots of Sites and Tools for Testing, Measuring and Analyzing Performance 3
  4. 4. Mobile = Responsive 4
  5. 5. Oh So Many Devices http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design
  6. 6. Advantages Super Flexible Excellent User Experience Cost Effective Recommended By Google Easy to Manage 6http://codeboxr.com/blogs/top-5-advantages-of-responsive-web-page-design
  7. 7. Responsive Design 7 www.google.com/webmasters/ tools/mobile-friendly/
  8. 8. Responsive Design 8 www.browserstack .com/responsive
  9. 9. Website Performance www.SimilarWeb.com www.Alexa.com www.PRChecker.info https://Moz.com/ResearchTools/OSE/ www.BacklinkWatch.com https://Marketing.Grader.com/ www.StatsCrop.com www.SEO-Browser.com 9 Compare to Competitors
  10. 10. 10
  11. 11. 13
  12. 12. Review Sites Google+ Yelp Zomato (Urbanspoon) TripAdvisor FourSquare/Swarm Facebook BBB
  13. 13. Google+
  14. 14. Yelp
  15. 15. Yelp
  16. 16. Zomato
  17. 17. Zomato
  18. 18. Social Media Performance Klout.com Facebook  http://LikeAlyzer.com/  www.facebook.com/PageName/insights/ Twitter  https://TweetReach.com/  https://analytics.twitter.com/ YouTube  https://TweetReach.com/  https://analytics.twitter.com/ WeChat (mobile only)  http://www.wechat.com/en/ Instagram (mobile only)  http://iconosquare.com/ Pinterest 29
  19. 19. Social Media Performance 32
  20. 20. Social Media Performance 34
  21. 21. Social Media Performance 35
  22. 22. https://youtu.be/eTl97kfCJ5Q 22,365 Views
  23. 23. Articles Technical Site Audit Checklist: 2015 Edition https://moz.com/blog/technical-site-audit-for-2015 Do-It-Yourself Website Audit Checklist: Tips and Techniques for Real World Site Owners www.web-savvy-marketing.com/2014/07/website-audit-checklist/ The 15-Minute Social Media Audit www.web-savvy-marketing.com/2014/07/website-audit-checklist/
  24. 24. Investment $ Cost $ per Impression Visit Rate % (CTR) V / I Lead Rate % L / V Offer Rate % O / L Take Rate % S / O Revenue $ ROMI $ Cost $ per Visit Cost $ per Prospect Cost $ per Offer Cost $ per Sales 17 Essential Marketing Metrics
  25. 25. 42 Jeff Nelson, MBA 403-703-2247 jeff.nelson@anduro.com @JeffxNelson www.linkedin.com/in/jeffxnelson Questions?

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