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2013 05-09 - mru shift - spy tactics and marketing measurement

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In this presentation at #MRUShift Joanne O'Connell and Jeff Nelson talk about the various ways to find marketing, brand and competitor data. We then present a model for collecting measures, calculating metrics and developing charts to analyze the data.

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2013 05-09 - mru shift - spy tactics and marketing measurement

  1. 1. Spy Tactics & MarketingMetricsJoanne OConnell and Jeff Nelson
  2. 2. Spying all the Way to theBank• How can I steal Nicks laptop?• Who is spying on me?• What about competitors?• Why is this strategically important?• Where do I start?
  3. 3. How can I steal Nicks laptop?http://www.truthdig.com/eartotheground/item/raytheon_creates_social_media_spy_software_video_20130213/
  4. 4. Who is spying on me?For Cheap Spies:• Hubspot• Optify• ActiveConversion• Google Analytics• LeadLander
  5. 5. Who is spying on me?For Well Funded Spies:• Radian6• Sysomos• Ubervu
  6. 6. What about competitors?Online Brand Measures:• www.alexa.com• www.semrush.com• www.klout.com• http://marketing.grader.com• www.mention.net• www.buzzequity.comwww.socialmediaexaminer.com/5-social-media-monitoring-tools-to-simplify-your-marketing/
  7. 7. Why is this strategically important?Copyright 2011 by Nelson Education Ltd.
  8. 8. Where do I start?
  9. 9. Where do I start?
  10. 10. Where do I start?
  11. 11. Where do I start?
  12. 12. Contact UsJeff Nelson @JeffxNelsonJoanne OConnell @JoanneCalgary

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