Amadeus is a global technology company dedicated to the travel industry. It has over 11,000 employees worldwide and provides solutions that help travel agencies, airlines, hotels, and other travel companies improve their business performance. The document discusses several trends in the global travel industry, including the growing importance of mobile and wearable technology. It also debunks some myths about travel behaviors in the United States.

1. to SHAPE the future of travel
©2014AmadeusITGroupSA
Travel Industry 2015
Sergiy Redchyts
Head of Product and Solution Centre,
CESE

2. What is Amadeus?
!
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Amadeus in a few words
General Overview
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Amadeus is a technology company dedicated to the
global travel industry.
We are present in 195 countries
with a worldwide team of more than 11,000 people.
Our solutions help improve the
business performance
of travel agencies, corporations, airlines,
airports, hotels, railways and more.

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Connecting
the travel industry
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Cruiselines
Hotels
Car rental
Ground handlers
Ferry operators
Ground transportation
Airports
Travel agencies
Insurance companies
Airlines

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We support the traveller life cycle
Post-trip
On trip
Pre-trip Buy/Purchase
Search
Inspire
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We have a clear purpose
Amadeus mission
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Our solutions facilitate journeys and enrich the travel experience for hundreds of
millions of people every year.
to shape the
future of travel
We are working together with
our customers and partners

7. Travel Technology Trends 2015:
Global Travel
1
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Global travel
Travel Industry Is the World’s Fastest Growing Sector
©2014AmadeusITGroupSA
Source: World Travel & Tourism Council (WTTC) http://www.wttc.org/
_ At nearly $2.4 trillion in 2014,
travel and tourism’s direct
industry gross domestic
product (GDP) represents
nearly 3.1% of global GDP and
is larger than the chemicals
manufacturing and automotive
manufacturing sectors

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Global travel
Travel Industry employs
©2014AmadeusITGroupSA
Source: World Travel & Tourism Council (WTTC) http://www.wttc.org/
_ With 105 million people directly employed
in 2014, travel and tourism directly
employs:
• 7 times more than automotive manufacturing
• 5 times more than the global chemicals industry
• 4 times more than the global banking industry
• 4 times more than the global mining industry
• Almost 2 times more than the global financial
services industry

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Global travel
Travel Industry exports
©2014AmadeusITGroupSA
Source: World Travel & Tourism Council (WTTC) http://www.wttc.org/
_ More than half of all service exports are
generated by travel and tourism in
Spain, Malaysia, the UAE, South Africa,
Peru, Mexico, Thailand, Turkey, and
Jamaica.

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Global travel
Largest Travel Markets – Rising Star of China
©2014AmadeusITGroupSA
Source: Phocuswright’s Global Online Travel Overview Third Edition

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Global travel
©2014AmadeusITGroupSA
Ukraine
_ По данным опроса Research and Branding Group, 77% украинцев не были за рубежом ни
разу. А украинцев, побывавших дальше России, Египта и Турции - например в странах ЕС,
США или Канаде, - 17%, констатируют результаты совместного исследования фонда
Демократические инициативы и Центра Разумкова. Киевский международный институт
социологии выяснил, что 36% из них не выезжали даже за пределы родного региона.
_ В то же время, согласно данным Eurostat, ежегодно за границей бывают 76% бельгийцев,
53% голландцев, 40% словаков, 32,5% немцев и 15% поляков. Для сравнения: из
Украины каждый год выезжают за рубеж лишь около 5% ее жителей. Кроме того, в
Германии, Австрии, Словакии, Чехии 90% молодежи как минимум однажды побывали за
границей. В то время как аналогичный показатель для украинцев - лишь около 22%.
_ По мнению экспертов, украинцы мало путешествуют из-за низкого достатка: по данным
Центра Разумкова, 41% соотечественников их доходов хватает только на питание и товары
первой необходимости, а еще 14% еле сводят концы с концами. Корреспондент пишет, что
не способствуют дальним путешествиям и визовые барьеры и консерватизм,
выработавшийся еще во времена СССР с его железным занавесом.

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Global travel
Air traffic keeps ascending
©2014AmadeusITGroupSA
Source: Boeing

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Global travel
©2014AmadeusITGroupSA
Mobile sales
Source: Euromonitor International ©

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Global travel
©2014AmadeusITGroupSA
Mobile sales
Source: Euromonitor International ©

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Global travel
©2014AmadeusITGroupSA
Mobile sales
Source: Euromonitor International ©

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Global travel
©2014AmadeusITGroupSA
Mobile sales
Source: Euromonitor International ©

18. Travel Technology Trends 2015:
Millenials
2
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Engaged – Millennials
©2014AmadeusITGroupSA
The generation in the Workplace
©

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Engaged – Millennials
©2014AmadeusITGroupSA
Research behavior
_ Whilst most Millenmeials research travel plans online using a desktop device, 75% also use a
mobile…
Yahoo Advertising https://advertising.yahoo.com/ ©

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Engaged – Millennials
©2014AmadeusITGroupSA
Mobile bookings
_ Bookings take place on desktop devices, but half are booking travel on mobile devices…
Yahoo Advertising https://advertising.yahoo.com/ ©

22. Travel Technology Trends 2015:
Travel Myths - USA
3
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Travel Myths Debunked
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OTAs vs Brand.com
Portrait of American Travelers® http://www.mmgyglobal.com/

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Travel Myths Debunked
©2014AmadeusITGroupSA
Cruises
Portrait of American Travelers® http://www.mmgyglobal.com/

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Travel Myths Debunked
©2014AmadeusITGroupSA
Family Travelers
Portrait of American Travelers® http://www.mmgyglobal.com/

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Travel Myths Debunked
©2014AmadeusITGroupSA
Travel Reviews
Portrait of American Travelers® http://www.mmgyglobal.com/

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Travel Myths Debunked
©2014AmadeusITGroupSA
Sharing Economy
Portrait of American Travelers® http://www.mmgyglobal.com/

28. Travel Technology Trends 2015:
Wearables
4
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New trends
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Wearables

30. You can follow us on:
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amadeus.com/blog
amadeus.com
Thank you
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