Building a vibrant campus social
media community as an external
marketing strategy
Josh Jensen & Andrew Nathanson
Connecti...
Josh Jensen

Andrew Nathanson

Director of Marketing
Communications

Social Media Strategist

@JoshuaJensen

@AndrewNathan...
@ConnCollege
3

This presentation was given at the American Marketing Association Higher Education
Symposium in November, ...
2011

4

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
I...
5

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you ...
Governance

6

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2...
Meet the needs

@ConnCollegeLive

7

This presentation was given at the American Marketing Association Higher Education
Sy...
Meet the needs

@ConnCollegeLive

8

This presentation was given at the American Marketing Association Higher Education
Sy...
Meet the needs

@ConnCollegeLive

8

This presentation was given at the American Marketing Association Higher Education
Sy...
Meet the needs

@ConnCollegeLive

9

This presentation was given at the American Marketing Association Higher Education
Sy...
Meet the needs

@ConnCollegeLive

9

This presentation was given at the American Marketing Association Higher Education
Sy...
Meet the needs

@ConnCollegeLive

10

This presentation was given at the American Marketing Association Higher Education
S...
11

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you...
12

This presentation was given at the American Marketing Association Higher Education
Symposium in November, 2013.
If you...
#ccfallweekend

13

This presentation was given at the American Marketing Association Higher Education
Symposium in Novemb...
Meet the needs

@ConnCollegeLive

14

This presentation was given at the American Marketing Association Higher Education
S...
Talk it up

@ConnCollegeLive

15

This presentation was given at the American Marketing Association Higher Education
Sympo...
Talk it up

@ConnCollegeLive

16

This presentation was given at the American Marketing Association Higher Education
Sympo...
#finallyacamel

17

This presentation was given at the American Marketing Association Higher Education
Symposium in Novembe...
Training

@ConnCollegeLive

18

This presentation was given at the American Marketing Association Higher Education
Symposi...
@ConnCollegeLive

19

This presentation was given at the American Marketing Association Higher Education
Symposium in Nove...
External Audiences

@ConnCollegeLive

20

This presentation was given at the American Marketing Association Higher Educati...
External Audiences

21

This presentation was given at the American Marketing Association Higher Education
Symposium in No...
The Result

@ConnCollegeLive

22

This presentation was given at the American Marketing Association Higher Education
Sympo...
Next Steps

@ConnCollegeLive

23

This presentation was given at the American Marketing Association Higher Education
Sympo...
Next Steps

24

This presentation was given at the American Marketing Association Higher Education
Symposium in November, ...
Questions?
Josh Jensen

Andrew Nathanson

Director of Marketing
Communications

Social Media Strategist

@JoshuaJensen

@A...
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Building a vibrant social media community as an external marketing strategy

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Building a vibrant social media community as an external marketing strategy

Presentation given at the American Marketing Association Higher Education Symposium, November 2013

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Building a vibrant social media community as an external marketing strategy

  1. 1. Building a vibrant campus social media community as an external marketing strategy Josh Jensen & Andrew Nathanson Connecticut College 1 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  2. 2. Josh Jensen Andrew Nathanson Director of Marketing Communications Social Media Strategist @JoshuaJensen @AndrewNathanson 2 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  3. 3. @ConnCollege 3 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  4. 4. 2011 4 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  5. 5. 5 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  6. 6. Governance 6 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  7. 7. Meet the needs @ConnCollegeLive 7 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  8. 8. Meet the needs @ConnCollegeLive 8 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  9. 9. Meet the needs @ConnCollegeLive 8 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  10. 10. Meet the needs @ConnCollegeLive 9 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  11. 11. Meet the needs @ConnCollegeLive 9 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  12. 12. Meet the needs @ConnCollegeLive 10 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  13. 13. 11 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  14. 14. 12 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  15. 15. #ccfallweekend 13 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  16. 16. Meet the needs @ConnCollegeLive 14 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  17. 17. Talk it up @ConnCollegeLive 15 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  18. 18. Talk it up @ConnCollegeLive 16 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  19. 19. #finallyacamel 17 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  20. 20. Training @ConnCollegeLive 18 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  21. 21. @ConnCollegeLive 19 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  22. 22. External Audiences @ConnCollegeLive 20 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  23. 23. External Audiences 21 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  24. 24. The Result @ConnCollegeLive 22 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  25. 25. Next Steps @ConnCollegeLive 23 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  26. 26. Next Steps 24 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
  27. 27. Questions? Josh Jensen Andrew Nathanson Director of Marketing Communications Social Media Strategist @JoshuaJensen @AndrewNathanson 25 This presentation was given at the American Marketing Association Higher Education Symposium in November, 2013. If you wish to see the presenter notes, please email andrew.nathanson@conncoll.edu Alternatively, eduniverse.org provided a great recap blog post found here: http:// eduniverse.org/building-vibrant-campus-social-media-community-external-marketingstrategy-amahighered13#!
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