SXSW Core Conversation - How Using Big Data Can Tell Personalized Stories

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How Using
Big Data Can Tell
Personalized Stories
#datastory

Who We Are
Eric Shoup,
EVP of Product at
Ancestry.com
Francois
Ajenstat, Sr. Director
of Product at Tableau
Software
2#datastory

What can all of this data mean—and more
importantly, how can we make it useful?
4#datastory

How many 9s?
5#datastory

The human visual system is powerful
6#datastory

7#datastory
vs.

8#datastory

―The shortest distance between truth and a human being is a story.‖
– Anthony de Mello, One Minute Wisdom
9#datastory

10#datastory

Storytelling with data
– the
good, bad, ugly, and
beautiful
11#datastory

Think of your analysis as a story
12#datastory

13
Make it relevant
#datastory

What are the
challenges inherent in
unlocking data
insights and stories?
14#datastory

What does the future of
storytelling look like?
15#datastory

Keep the conversation going on Twitter: #datastory
16#datastory
How can effective stories be created
using data?
• Keep it simple. Let the data speak for itself.
• Be visual
• Make it relevant. Know your audience.
• Invite discovery

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Why does telling a story with your data matters? Explain the importance of accurate data in today's business environment. Data Storytelling: What It Is, Why It Matters Telling a compelling story with your data helps you get your point across effectively. Here are four tips to keep your data from getting lost in translation. 8 Non-Tech Skills IT Pros Need To Succeed (Click image for larger view and slideshow.) Organizations can do a lot more with their data if they understand it better than they do. While businesses continue to invest dollars in business intelligence (BI) and analytics tools, they aren't necessarily getting the information they need to improve business decision-making. Data visualizations help by transforming complex information into something easier to understand. However, two people can interpret the same data visualization differently. Notably, data visualizations tend to answer "what" questions, but they don't tend to explain the "why," or provide other contextual information. Data storytelling does exactly that. "Data storytelling weaves data and visualizations into a narrative tailored to a specific audience in order to convey credibility in the analytical approach, confidence in the results, and a compelling set of insights that is actionable to the audience." said Ryan Fuller, general manager at Microsoft and former CEO and cofounder of enterprise analytics company VoloMetrix, in an interview. "The narrative is the key vehicle to convey insights, and the visualizations are important proof points to back up the narrative." Executives, managers, and employees have always told stories as part of their everyday work experience, but they are increasingly being required to use data to support their points of view, claims, and recommendations. The danger, of course, is data can be tortured into saying almost anything. "One of the biggest mistakes is trying to fit the data to the story, which often results in a jumbled narrative that doesn't arrive at a compelling conclusion," said Francois Ajenstat, VP of product development at BI and analytics solution provider Tableau , in an interview. "Always start with the data, then build your story around it, rather than vice versa." After speaking with experts in data science and analytics, we've developed the following four tips to help guide your data storytelling. 1. General Storytelling Rules Apply Effective data storytelling is a lot like storytelling generally. The data story should have a beginning, a middle, and an end. It should also include a thesis (or a hypothesis), supporting facts (data), a logical structure, and a compelling presentation. Yet, all too often, those responsible for analyzing data are unable to present it in a way that's meaningful to the audience. "A common mistake is spending too much time on the technical aspect or methodology and not providing much creativity in pointing out how the data can help the business," said David Liebskind, VP of anal.

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3.

4. What can all of this data mean—and more importantly, how can we make it useful? 4#datastory

5. How many 9s? 5#datastory

6. The human visual system is powerful 6#datastory

7. 7#datastory vs.

9. ―The shortest distance between truth and a human being is a story.‖ – Anthony de Mello, One Minute Wisdom 9#datastory

10. 10#datastory

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13. 13 Make it relevant #datastory

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