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How much is your Spare Room
Worth?
E - Commerce
Group 9: Faruk Hasic | Ananya Jain
http://nextjuggernaut.com/blog/airbnb-business-model-canvas-how-airbnb-works-revenue-insights/
: Business Model
Every one of the million-plus listings on our site is unique, having its own address, size, and decor.
Our hosts also vary in their willingness to play concierge, cook, or tour guide
: Initial pricing issue
…..unlike
1. Price-setting algorithms
2. Price tips
: Pricing mechanism faced trouble
1. Interact with users
2. Adjust to demand
: Solution seeked
: Situations
: Aerosolve
: The tool
Bases a price
tip from the
median
Factors in
Demand and
seasonality
Finds the
ones which
have been
successfully
booked
Looks at
listings
with
similar
attributes
in similar
areas
System
attracts
key
attributes
of that
listing
Host
adds a
space
Figuring out the key attributes themselves
: The tricky part…
: SOLUTION
SIMILARITY
RECENCY
LOCATION
Looked up
highly
quantifiable
common
attributes for
which the client
will pay
Travel market
is dynamic and
seasonal.
Listings in
almost the entire
city, so detailed
micro-
neighborhoods
: Another FLAW - corrected
FLAW:
Expanding circle around a listing, considering similar properties at
varying radii from the listing location
CORRECTED:
Map the boundaries of neighborhoods: extremely accurate and relevant
geospatial definitions to cluster listings around major geographical and
structural listings.
: Remaining weaknesses
1. Static pricing tips
2. Tool itself is static
: Recent improvements
1. Each host gets new pricing tip every day for each available data in
the future
2. A lot of historical data, requires a lot of computing resources
3. Allow easy interpretation and in some cases influences the thought
process
: Machine learning model
How much is your Spare Room
Worth?
E - Commerce
Group 9: Faruk Hasic | Ananya Jain

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How much is your spare room worth? Airbnb case study for E commerce

Editor's Notes

  1. 1. price-setting algorithms worked didn’t change until changed manually 2. price tips didn’t adjust based on when you were booking a room or how many other people seemed to be booking rooms at the same time
  2. Once in a generation event and hotels are booked out Properties such as a Castle and the host needs to pay for the maintenance Rent your own apartment for extra income while away
  3. Not every listing is the same, diff location, views, amenities and the kind of properties