Discover how offering webinars to your niche audience can be one of the most profitable ways to sell your products and services online and position yourself as an expert worth paying attention to.

2. Introduction
 Webinars are one of the hottest new ways to market any
business online.
 They do take time and effort to set up, but can be one of the
fastest ways to make money online provided you follow a few
simple steps.
 If you’ve been longing to make more money, position yourself
as an expert, get more clients, or build your brand and
become more visible in your niche or industry, it’s time to
organize your first webinar!
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3. Benefits
 Numbers
 Authenticity
 Multiple Learning Styles
 Linking is Easy
 Credibility and Authority
 Leverage it Into a Product
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4. Answer the 5 W’s
 Who, what, where, when and why?
 Who are you marketing to, what are
you marketing, where will you host
the event, when will you host it and
why? What is your goal?
 Answer these questions first and start
creating your plan for your webinar.
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5. Create Your Landing Page
 Your landing page should be simple and
oriented to motivate people to sign up
for your event.
 Remember that your title is important
and use it.
 Include bullet points that highlight the
benefits of attending.
 Make sure that your webinar signup link
is clear and easy to use and that it works.
 Motivate people to sign up is the
concept of urgency or scarcity.
 Use your current email list to determine
level of interest.
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6. Lay the Foundation
 Blog
 Guest Blog
 Post on social media
 Press release
 Email
 Referrals and affiliates
 Advertise
 Use your current email lists
while you get set up and decide
which webinar hosting service
to use.
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7. Create a Promotional
Schedule and Plan
 Decide the content that
you’re going to publish and
when you’re going to
publish it.
 Start promoting the event
two to three weeks before
the actual event.
 The first week you might
publish 10 blog posts, social
media posts and send two
emails.
 Continue to publish content
to drive traffic to your
registration form.
 Issue your press release.
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8. Deliver a High Converting
and Compelling Presentation
 There are a few things that
go into a successful
presentation.
 The first is that your
material works and keeps
your audience involved.
 The second is your
technology. If people can’t
hear or see you, if the
audio is rough or the links
aren’t working, they won’t
stick around for the entire
presentation.
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9. Choose Your Webinar
Hosting Service
 Your webinar hosting service can make
or break you.
 Use the level of interest from your lists
to determine just how many seats you
will need
 Check price, but also features, such as
white board, QA from audience,
recording, and so on.
 Be sure it can record so you can keep
on earning money from the webinar
once the first event is over.
 Prices are usually per seat.
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10. Set Up Your Webinar
 Schedule Your Webinar
 Email Reminders
 Polling, Surveys, and
Handouts
 Ask Questions
 Configure Your Recording
Settings
 Branding
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11. Getting Ready to Go
 There is a lot to do when you are
hosting a webinar, some of it
technical. Try to draft in a few key
helpers so you can focus on
presenting an interesting and
personable webinar.
 Get someone to help with the start
and recording and the audience QA if
you are going to have it.
 Welcome your visitors and keep things
interesting. The more you can prepare
before, the better.
 Practice a few times and remember,
not all of it has to be live-you can pre-
record anything you wish.
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12. Ready to Go
 When it’s the day of your webinar, you
or your helper have two key tasks.
 Push the start button when it’s time to
go live and
 Remember to push the “record” button
 Welcome your visitors and enjoy the
numerous benefits of selling with a
webinar.
 The final thing that you’ll want to do
once your event is over and you’re
collecting sales is to review the analytics
. Track and test and get ready to host
another successful webinar!
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13. Need More Info?
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Credits: With thanks to author Joan Mullally for this deck.