3. Confidential
SoulAce - Overview
} SoulAce is a pioneer professional firm in CSR in India working since early 2009 helping
companies in developing, monitoring and evaluating relevant Corporate Social
Responsibility and Sustainability practices
} SoulAce works on strengthening the existing systems and take a structured approach
towards CSR to have sustainable impact in an efficient manner. Its role varies depending
upon the preparedness of a company to handle CSR in terms of its understanding,
existing capacity and capability
} Clients vary from companies having strong CSR practices like Tata Group, Aditya Birla
Group to companies who have just begun planning to create CSR strategy. SoulAce
works together at both corporate level and field level in achieving the desired
objectives.
} SoulAce has already covered projects in 23 states in India across more than 95 districts.
Strong team of professionals with wide experience and strong academic background of
PhDs in Social Science, MBAs, Economists, Engineers, Masters in Social Work etc.
9. Confidential
Importance of Impact Assessment
} CSR Initiative undertaken does not necessarily mean Social Impact has been
created. SoulAce in its various Impact Assessment studies have seen majority of
CSR projects have created negligible impact until now in terms of Sustainability &
Needs of the Community
} Example: Wheelchairs were distributed in cluster of tribal villages near company
factory location, but Impact Assessment study showed none of the wheelchairs
were ever used as the village did not have any roads. Therefore Social
Investment has been undertaken but Impact has not been created
} Impact should be seen by the change the Social Investment has bought in the
community and not necessarily only from the number of beneficiaries
} Example: Impact of a Skill Development initiative touching 500 youths should be
measured by the change in income/work quality it has bought about amongst
the beneficiaries and not only by number of beneficiaries trained
10. Confidential
Parameters to Measure Impact – 1/2
Stakeholder Need/Relevance of the Initiative
} Need Assessment
} Observed need
} Community Engagement
} PRI/Local Govt. bodies
Social Impact/Effectiveness of the Initiative
} Direct & Indirect beneficiaries
} Usability
} Accessibility
} Behavioural changes
} Knowledge, Attitude and Practices (KAP)
11. Confidential
Parameters to Measure Impact – 2/2
Sustainability
} Community Ownership
} Maintenance
} Durability & Reliability
} Aspiration / Opportunity
} Stimulation of sustainable behavior
Organization visibility
} Organization Name
} Awareness
} Information, Education, Communication (IEC)