Ben&Andrew Eurobest "how to write a book in one hour" presentation

Ground Rules:
Trust the process
Be here now
#HourBook @BENANDAND

Chapter 1.

“If you’re not prepared to be
wrong, you’ll never come up with
anything original”
– Ken Robinson

So, what were you MOST wrong about?

1.Write “1” on the top right hand corner

Write at the top of the page
The thing I’ve been MOST
wrong about in my life is…

#HourBook
Then write your answer (half a page
maximum)

What it led me to was…
Write in the middle of the page
maximum)

What it led me to was…
maximum)
maximum)

CAREFULLY TEAR OUT THE PAGE AND
PASS IT TO THE END OF THE ROW

Chapter 2.

2a.Write “2a”
on the top
right hand
corner

2a.Write “2a”
on the top
right hand
corner
Write any ENGLISH
word in top left-hand
corner

PASS YOUR WHOLE NOTEPAD TO
THE PERSON ON YOUR LEFT

IF YOU ARE ON THE END OF THE
ROW - PASS YOUR NOTEBOOK TO
THE PERSON IN FRONT OF YOU#HourBook @BENANDAND

TAKE THE NOTEBOOK FROM THE
PERSON ON YOUR RIGHT (or behind you)

2a.
[YOUR WORD]
Draw a picture
(responding to
the word in the
top left-hand
corner)

2b.Write “2b”
on the top
right hand
corner

2b.
Your brief is to ﬁll the page
with a drawing of a
snowman with a carrot for a
nose, a scarf, top hat and
buttons.
Write “2b”
on the top
right hand
corner

2b.
with a drawing of a
buttons.
BUT IT’S LIKE NO
SNOWMAN THE WORLD
HAS EVER SEEN
BEFORE
Write “2b”
on the top
right hand
corner

2b.
with a drawing of a
buttons.
BUT IT’S LIKE NO
SNOWMAN THE WORLD
HAS EVER SEEN
BEFORE
Write “2b”
on the top
right hand
corner
NOW DRAW

How did that feel?

“We must not be afraid of constant
uncertainty…the unpredictable is the
ground on which creativity occurs”
– Ed Catmull

Chapter 3.

“No one starts a creative endeavour
without a certain amount of fear”
– Twyla Tharp

What are you afraid of?

3.Write “3” on the top
right hand corner

Write on the top of the page
Write “3” on the top
right hand corner
My greatest fear when trying
to be creative is…
3.

right hand corner
maximum)
3.

this HELPS me because…
OR
Write in the middle of the page EITHER
maximum)
right hand corner
3.
this HINDERS me because…

this HELPS/HINDERS me
because…
maximum)
right hand corner
3.
maximum)

Chapter 4.

“Creativity is just connecting things…the
broader one’s understanding of the human
experience the better design we will have”
– Steve Jobs

Let’s connect two opposing
things to create a new idea

4a.
Write “4a” on the top
right hand corner

4a.
The thing I love about working
in the creative industries is…
right hand corner

4a.
right hand corner
maximum)

4a.
The thing I hate about working
maximum)
right hand corner

4a.
The thing I hate about working
maximum)
maximum)
right hand corner

Let’s play crazy love!

What do you LOVE about working
in the creative industries?

What do you HATE about working
in the creative industries?

Make a pair with the person
sitting next to you

Use the thing we love to
solve the thing we hate

Using one of your
notepads….

4b.
Write “4b” on the top
right hand corner

4b.
Our solution is…
right hand corner

4b.
Our solution is…
Then write a summary of your solution
(one page maximum)
right hand corner

Chapter 5.

“Poor people are the world’s
greatest entrepreneurs”
- Muhammed Yunus

What’s the best idea/innovation you ever
came up with..?.#HourBook as a child ?

What’s the best idea/innovation you ever
came up with as a child ?

5.
right hand corner

5.
right hand corner
My greatest innovation when I
was a child was…

5.
right hand corner
My greatest innovation when I
was a child was…
Then write your answer

Chapter 6.

“Groupthink breeds blandness”
- John Hegarty

To find out - read the book we’ve
just written together

Come to the
“Creative Check-Out”
at 6pm Thursday

To get a copy
Tweet “I want #HourBook because…”
(then tell us why)

Now to the edit…

ROW G AND ROW H, PLEASE FOLLOW
BEN & COLM TO THE WORKSHOP

Ben&Andrew Eurobest "how to write a book in one hour" presentation

Ben&Andrew Eurobest "how to write a book in one hour" presentation

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Ben&Andrew Eurobest "how to write a book in one hour" presentation