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Provocation not strategy

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Provocation not strategy

  1. 1. Why most strategy, created bystrategists doesnt stickamissingham.com!me@amissingham.com
  2. 2. amissingham.com!me@amissingham.comResearchIf you say you do...
  3. 3. amissingham.com!me@amissingham.comResearch InsightIf you say you do...
  4. 4. amissingham.com!me@amissingham.comResearch Insight StrategyIf you say you do...
  5. 5. amissingham.com!me@amissingham.comResearch Insight StrategyThanks, a bunch,smart arseThen you might hear...
  6. 6. amissingham.com!me@amissingham.comResearch Insight StrategyThanks, a bunch,smart arseWe could havetold you thatThen you might hear...
  7. 7. amissingham.com!me@amissingham.comResearch Insight StrategyThanks, a bunch,smart arseWe could havetold you thatHow much are wepaying him again?Then you might hear...
  8. 8. amissingham.com!me@amissingham.comResearch Insight StrategyThanks, a bunch,smart arseWe could havetold you thatHow much are wepaying him again?Make some spaceon the top shelfThen you might hear...
  9. 9. amissingham.com!me@amissingham.comResearch Insight StrategyThanks, a bunch,smart arseWe could havetold you thatMake some spaceon the top shelfHow much are wepaying him again?Let’s just quietly BIN IT!Then you might hear...
  10. 10. amissingham.com!me@amissingham.comResearch InsightHmmm...Strategy
  11. 11. amissingham.com!me@amissingham.comResearch InsightThat doesnt work, does it?Strategy
  12. 12. amissingham.com!me@amissingham.comResearch InsightHow about...Provocation
  13. 13. amissingham.com!me@amissingham.comResearch Insight ProvocationWhat was thatagain?Youll more likely hear...
  14. 14. amissingham.com!me@amissingham.comResearch Insight ProvocationWhat was thatagain?What does thatmean to us?Youll more likely hear...
  15. 15. amissingham.com!me@amissingham.comResearch Insight ProvocationWhat was thatagain?What does thatmean to us?What can we doabout it?Youll more likely hear...
  16. 16. amissingham.com!me@amissingham.comResearch Insight ProvocationWhat was thatagain?Hey, maybe weneed a strategy!What does thatmean to us?What can we doabout it?Youll more likely hear...
  17. 17. amissingham.com!me@amissingham.comResearch Insight ProvocationThat leaves some head space
  18. 18. amissingham.com!me@amissingham.comResearch Insightto co-create strategyProvocationCo-created!Strategy
  19. 19. amissingham.com!me@amissingham.comSo, what do I do?Co-created!Strategy
  20. 20. amissingham.com!me@amissingham.comCo-created!StrategyBrand orbusinessdevelopmentSo, what do I do?
  21. 21. amissingham.com!me@amissingham.comCo-created!StrategyBrand orbusinessdevelopmentCampaignsSo, what do I do?
  22. 22. amissingham.com!me@amissingham.comAlighting research and insightat provocation, not strategy, !is far more likely to result instrategy that sticks.

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