Target market includes the digital native – 35 and younger and digital nomads 35 and older in Clark County. Having this specific market we will use promotional strategies to segment this market. E.g., for college students – group pricing, free wi-fi. Frequent bean buyers Use existing customers in order to grow into these age groups of users. In Clark County we will be targeting initially those who do use social media and are existing customers and grow to include those who use social media but have not heard of Peets Coffee and Tea.
Human Resources - 1 person (Nathan), part-time, $10 dollars/hr. $800/month cost. $7200/3qtr. Other Cost – Drink Promo, Merchandise Promo $2800/3 qtr. SMM cost $350/1000 clicks. $10,000 overall/3 qtrs.
Brewing relationships 2
Brewing Relationships<br />A Social Media Marketing Strategy<br />Nathan Vonk<br />Chris Norris<br />David Frank<br />Amicia Nametka<br />
Peet’s & Social Media Marketing<br />Who is Mr. Peet?<br />It’s all about relationships…<br />The modern relationship = social media<br />What is Social Media Marketing? <br />