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Brewing relationships 2

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  • Target market includes the digital native – 35 and younger and digital nomads 35 and older in Clark County. Having this specific market we will use promotional strategies to segment this market. E.g., for college students – group pricing, free wi-fi. Frequent bean buyers Use existing customers in order to grow into these age groups of users. In Clark County we will be targeting initially those who do use social media and are existing customers and grow to include those who use social media but have not heard of Peets Coffee and Tea.
  • Human Resources - 1 person (Nathan), part-time, $10 dollars/hr. $800/month cost. $7200/3qtr. Other Cost – Drink Promo, Merchandise Promo $2800/3 qtr. SMM cost $350/1000 clicks. $10,000 overall/3 qtrs.

Transcript

  • 1. Brewing Relationships
    A Social Media Marketing Strategy
    Nathan Vonk
    Chris Norris
    David Frank
    Amicia Nametka
  • 2. Peet’s & Social Media Marketing
    Who is Mr. Peet?
    It’s all about relationships…
    The modern relationship = social media
    What is Social Media Marketing?
  • 3. Brand Awareness
  • 4. SWOTT
    Trend: Social Media Marketing
  • 5. KANO
  • 6. Objective
    To create an exciting social media platform for Salmon Creek Peet’s to engage potential and existing customers in an effort to increase sales and customer loyalty.
  • 7. Target Market
  • 8. SMM Projection
    Initial Investment
    $10,000
    Break-Even
    Beginning of 3rd Qtr
    ROI
    Intangible Return
    Fiscal Return
  • 9. Break Even
    Break Even Analysis
  • 10. Pro-Forma
    Sales
    Profit
    • ROI
  • Life Cycle
  • 11. The P’s
    Product
    Price
    Promotion
    -Wi-Fi with purchase
    Loyalty Program(Buy one get the tenth free)
    -“Know Your Barista” profile program
    -“VIP Peetniks” regular customer profile program
    -Espresso Drinks
    -Baked Goods
    -Brewed Coffee
    - Freddos
    -One Hour of Wi-Fi with purchase
    -Coffee Machines
  • 12. Risk
  • 13. Market Impact
    Enviornment
    Socio-economic
  • 14. Conclusion