Brewing relationships 2

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  • Target market includes the digital native – 35 and younger and digital nomads 35 and older in Clark County. Having this specific market we will use promotional strategies to segment this market. E.g., for college students – group pricing, free wi-fi. Frequent bean buyers Use existing customers in order to grow into these age groups of users. In Clark County we will be targeting initially those who do use social media and are existing customers and grow to include those who use social media but have not heard of Peets Coffee and Tea.
  • Human Resources - 1 person (Nathan), part-time, $10 dollars/hr. $800/month cost. $7200/3qtr. Other Cost – Drink Promo, Merchandise Promo $2800/3 qtr. SMM cost $350/1000 clicks. $10,000 overall/3 qtrs.
  • Brewing relationships 2

    1. 1. Brewing Relationships<br />A Social Media Marketing Strategy<br />Nathan Vonk<br />Chris Norris<br />David Frank<br />Amicia Nametka<br />
    2. 2. Peet’s & Social Media Marketing<br />Who is Mr. Peet?<br />It’s all about relationships…<br />The modern relationship = social media<br />What is Social Media Marketing? <br />
    3. 3. Brand Awareness<br />
    4. 4. SWOTT<br />Trend: Social Media Marketing<br />
    5. 5. KANO<br />
    6. 6. Objective<br />To create an exciting social media platform for Salmon Creek Peet’s to engage potential and existing customers in an effort to increase sales and customer loyalty.<br />
    7. 7. Target Market<br />
    8. 8. SMM Projection<br />Initial Investment<br /> $10,000<br />Break-Even<br /> Beginning of 3rd Qtr<br />ROI <br />Intangible Return<br />Fiscal Return<br />
    9. 9. Break Even<br />Break Even Analysis<br />
    10. 10. Pro-Forma<br />Sales<br />Profit<br /><ul><li>ROI</li></li></ul><li>Life Cycle<br />
    11. 11. The P’s<br />Product<br />Price<br />Promotion<br />-Wi-Fi with purchase <br />Loyalty Program(Buy one get the tenth free)<br />-“Know Your Barista” profile program<br />-“VIP Peetniks” regular customer profile program<br />-Espresso Drinks<br />-Baked Goods<br />-Brewed Coffee<br />- Freddos<br />-One Hour of Wi-Fi with purchase <br />-Coffee Machines<br />
    12. 12. Risk<br />
    13. 13. Market Impact<br />Enviornment<br />Socio-economic<br />
    14. 14. Conclusion<br />

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