Glocalization refers to developing and distributing products or services globally but tailoring them to local markets by accommodating local laws, customs, or consumer preferences. Companies like Yahoo practice glocalization by offering localized versions of their websites in over 25 countries with localized content and languages. Many public and private companies use glocalization to build customer bases and increase revenues by adapting products to local tastes, as seen in examples of foods, drinks, and retail chains customized for specific international markets.