Allison Lightwine Presentation Oct 09
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Allison Lightwine Presentation Oct 09

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Allison Lightwine Presentation Oct 09 Allison Lightwine Presentation Oct 09 Presentation Transcript

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  • www.write-strategies.com
    • Key Skills
    • Over a decade of international sales and marketing experience
    • Strategic ability to understand and synthesize complex information
    • 5 years of in-house global communications experience at Deutsche Telekom
    • Strong business development, project management,
    • and account management skills
    • Social media savvy – active blogger and Twitter marketer
    • Versatile writer and excellent communicator, fluent in French
    Allison Lightwine
  • www.write-strategies.com Selected Work Samples – Global Launch of Lancôme’s Men’s Skincare Line Worked from PR documents and agency briefings to create spokesman profiles and product information
  • www.write-strategies.com Selected Work Samples – Cartier Women’s Initiative Awards Reviewed business plans and conducted worldwide interviews to create personalized finalist profiles
  • www.write-strategies.com Selected Work Samples – SABIC Europe Advertisement Developed creative concept and text for B2B ad
  • www.write-strategies.com Selected Work Samples – Amstel PR Manual Created text in international English to ensure concepts were clear across Amstel’s EMEA region
  • www.write-strategies.com Selected Work Samples – SABIC’s Leaders in Business Magazine Managed end-to-end editorial project, including strategic focus, conceptualization, layout, and writing
  • www.write-strategies.com Selected Work Samples – GE Energy Infrastructure’s Partner Magazine Interviewed top management and worked directly with GE executives for lead articles
  • www.write-strategies.com Satisfied Customers Some of the world’s biggest names have trusted my combination of creativity and experience: