If you are interested in having a visitor return to your site and ultimately make contact with you regarding your services, you need a well planned, logically structured and professionally designed website.
If you are interested in having a visitor return to your site and
ultimately make contact with you regarding your services, you
need a well planned, logically structured and professionally
While we aren’t all web design experts, most people can look
at a site and make a decision on whether the site meets this
criteria and therefore reflects a professional company.
The indicators below are indicators of a poor website. If your
website has these features, contact us today, you might be
losing valuable business!
Some indicators of a site that uses frames are multiple
scrollbars on the screen and parts of the site not refreshing
when you navigate to a
new page (although this could be other things). In early web
design frames were very popular however these days
websites using frames are the minority and are generally
avoided in modern web design. In general they should be
avoided – they look unprofessional and they are not friendly
for the search engines.
Excessive use of Frames
Colour plays an important factor in the design of any marketing
material including websites. Colouring on your website needs
to be pleasing to the eye of the visitor, not plastered with your
favourite colour combination which just happens to be your
favourite footy teams colours!
Colours should reflect the business branding and should be
limited to only a few. If the business branding colours are not
chosen well this will reflect poorly on the website.
Bad websites often have poor choice of font typeface as well
as sizing. They might have a number of fonts being used and
varying sizes. Or they might have serif fonts such as Times
New Roman which are suitable for print material but unsuitable
for the web. Bad sites might overuse capitals (which are often
seen as shouting). Or they might Use Sentence Case
Inappropriately. Some will have oversized fonts or fonts that
are too small. Making the font size too small will make it harder
for some people to read the text, so the font size you use must
be a balance between large and small.
Some websites you visit do nothing to promote what it is they
are trying to sell or what advice they want to give. Visitors
should be able to tell by reading the content on your home
page what the site's purpose is
This one is really easy to spot. The news item on the home
page is advertising a Christmas special and its Easter time! If
website owners can’t take the time to use their website as a
current advertising tool, what is the point of making contact
with them. Good websites have accurate information and
calendars. They take the time to update their content on a
regular basis to ensure visitors return.
Out of Date Updates
Some websites think you need to have the latest and greatest
in technology displayed on their website to attract visitors.
They might have their favourite AC/DC song blaring in the
background as you wait for the remainder of their site to load.
They might have images which haven’t been optimised taking
10x longer to download than necessary. Whilst multimedia
content has its place within website design, bad websites often
go overboard with their use of it..
Slow to Load
Most browsers now come with tools to block popup windows.
Bad websites often put important messages within a popup for
those who use these add on tools they are missing out on the
information. Put your important messages in a central place on
Excessive Popup Windows