1. Feature
24 hours in the life of...
FREDDIE
ACHOM I wake up at…8.30am every day see them at the weekend so I try to speak with them
except Sundays and birthdays. I once a day on Skype. Their mother is a model and
have homes in London, Paris, Val works mostly in Paris so it’s more convenient for her
d’Isere, Lagos, Miami and Rome to be based there.
and no matter which country I
am in my body clock is always I have dinner at… usually 9.30pm. I live alone
on London time. Very annoying most of the time in London because my family are
when I’m across the Atlantic! I’m abroad. I don’t like cooking for one, so most nights
opening a new restaurant in LA I dine out. My favourite restaurants in London are
soon so I have to learn to change Scotts, Le Caprice, Daphne’s, Mr Chow’s, Cipriani’s
that. and La Petit Maison.
The first thing I do is… After dinner it’s time for… drinks and socialis-
check my emails and Blackberry ing. I usually do that at my club Jalouse on Hanover
messages, then speak via Skype Square. I’m not much of a clubber these days as I
to Linda, my other half and see have many projects on the go which force me to be
how the kids are. out of the country but Jalouse is always fun and
brings out a lot of the old faces, especially on Thurs-
Breakfast is… a tall cappuc- days.
cino and when I want to treat
myself, a pain au The rest of the evening is spent at… Jalouse on
chocolat. One of the busi- my usual table in the VIP area overlooking the dance
nesses I own is a members floor. I’ll be joined by lots of old friends, business as-
club called Jalouse and if I’ve sociates and the occasional well known face. The likes
had a late night there, my of Leo Di Caprio, Will.I.am, Shingai Shoniwa from
assistant Clara insists on me the Noisettes, Kelly Brooke, Sienna Miller, Mickey
having a full English breakfast. It’s an excellent cure Rourke have been known to come and join me when
for a hangover! they are in town.
Freddie Achom is a
self-made millionaire No morning is complete without… a 20 minute The last thing I do before going to bed is…
and self-confessed serial call or meeting with my assistant and my Operations speak with my Australian office. I own shares in a
investor and his Director Arlene King to discuss the day ahead and well known Australian winery in the Maclaren Vale
Company the Rosemont scheduled meetings. region and also a wholesale and distribution company
Group has interests in in Sydney. They are 12 hours ahead so the best time
everything from property I leave home at… 9.30am and head to one of my to speak with them is usually before bed. It doesn’t
investment to private two offices in central London. always go down well with the other half when she’s
member’s clubs. He in town!
describes 24-hours in Lunch is usually spent with… one of my many
his very busy, very business partners, in particular, Anthony Grant. Lights out is usually… around 1am, usually after
glamorous life We’re almost always together but will be accompa- 1 or 2 pre-recorded episodes of CSI Las Vegas and
nied by a business associate or friend. My favourite CSI New York.
lunch time places are the Wolseley, Cecconi’s, Scotts,
Cipriani’s, Hush and (my absolute favourite) La Petit The favourite part of my day is… I have a 1974
Maison. Ferrari Dino 246 GTS, 1966 E-type Jaguar Eagle
and a few other cars so I love driving from the office
My day is made up of… meetings, meetings and through Regent’s Park on my way home. The wide
conference calls! Lunch has become a very important open spaces and the lack of cars on that stretch of
part of my daily routine because a lot of business is road is wonderful. I also love giving my kids a bath
done then and of course, over dinner. and putting them to bed when they are in town. It
doesn’t happen often as they live abroad, so when
Each day I try to make time for… catching they’re around I rush home from work to perform
up with my children. I have a 4-year old son called this joyous ceremony, it truly is the best.
Wolffe and a 19-month old daughter called Tigerlily.
They live between Rome and Paris and I usually only Jalouse, 17 Hanover Square, W1. T: 020 7629 8871.