1. Alex Frisch - Turn me on was nominated for best VFX at VMA awards 2012
In Alex Frisch, "turn me on" is a perfect VFX work. The spot is set in a fictional antique world, where a
precision tinkerer (Guetta) brings a robotic Nicki Minaj to life piece by delicate piece, starting with lips
animated by a complex mechanical gizmo. Once fully constructed, the newly animated starlet rises from
the laboratory table as part of her gradual transformation from walking mannequin to full human. She
then gallops through the streets of the medieval town by foot and by horseback, performing for legions
of half humans who surround her in adoring swarms. The inventor, too, turns out to be an odd human
hybrid, revealing sheen of metallic snakeskin when his creations strip him of his clothing.
“When I first heard the song ‘Turn Me On’, the imagery for the video came flooding into my head
immediately. I envisioned it as more of a cinematic experience than a performance video. The track
really spoke to me in a cinematic way,” said the director Sanji. To help realize his vision, Sanji approached
VFX supervisor Alex Frisch VFX with the challenge of designing feature film- level VFX for the music
video. He adds, “I’d worked with Alex before and knew he would pour his heart into it. Alex had
introduced me to his fantastic team of artists around the world.”
“There were many obvious challenges on this project. Alex’s team worked very closely with Sanji’s and
Wondros to prepare the shoot and get all of our elements lined up. Both Sanji, David Guetta and Alex
wanted to make sure we were going to create a very cinematic original story, a little film in itself,”

2. The VFX are indeed impressive, creating novel impressions of familiar characters. We built Nicki Minaj
as a full CG doll, while taking special care to maintain 100 percent of her initial movements from pre-
shot motion-capture and facial-capture sessions.
Animation Director Joe Harkins and CG Supervisor Scott Metzger handled the majority of the CG in Los
Angeles. “From a technical and logistical standpoint, this video is a huge accomplishment.
One of the first tasks was to design the look of Nicki Minaj being built as a mechanical robot. Concept
artist Marco Iozzi created the initial designs that Sanji and DG approved early on, which was essential.
The collective sent a team of three supervisors on the one-day, 20-hour shoot to capture the
background light, images and color. As Wondros EP Joseph Uliano remarked, “With most one-day
shoots, some things get abbreviated during filming and the much of the heavy lifting gets passed on to
VFX. So much credit is due to Alex’s team in that regard.
“On the start of the shoot we were very thorough on collecting all light, color, and set data to create
physically accurate environments for rendering. A lot of our 3d renders ended up being first pass
finals,” said Metzger. “That’s a pretty rare thing – to have the first rendered images end up as final says
a lot about the work flow and quality of our team”
For more information about Alex Frisch USA visit -
http://www.prweb.com/releases/2010/imaginaryforces/prweb4856814.htm
Article Source - http://c4artists.com/portfolio/turn-me-on