How can the right technology help Circle K reach its 2010 goals in Indonesia?

1. CIRCLE K INDONESIA
Technology and Business Innovation Ideas
SJA Group

2. Circle K? In Indonesia?

3. It’s 24/7.

4. Immediate Consumption Focus
Express Coffee
Energy Drinks
Frozen Beverages
Snacks
Cigarettes
Groceries
Simply put, it’s Convenient

5. Be The First and Largest
Convenience Store Operator
in Indonesia

6. Number of stores in
Indonesia
?
290
94
2006-2009 2009-2010 2010-?

7. How?
Security
Efficiency
Commu-
nication

8. 3 IDEAS

9. 1. Improve Website.
• Helpdesk for Franchisee
• Franchise Prospectus for Franchisee
• Promotion for End Customers
• Viral Marketing via Social Networks

10. 2. Integrate PoS System with Head Office
• Inhouse development  cheaper cost
• On-Demand Sales Reports
• PoS Real Time Inventory Control
Development Time
Activity Time (days)
Identity Requirement 10
Analysis Requirement 10
Design 30
Development 75
Testing and Evaluation 10
Training 10
145

11. 3. Online Business Review.
Internet
Business
Review
For
Franchisee

12. Franchise Progressive Method
• Sales Rp. 0 ,‐ s/d Rp. 150.000.000 ,‐ =
Rp. 3.500.000 ,‐ (Min. Guarantee )
• Sales Rp. 150.000.000 ,‐ to Rp. 200.000.000 ,‐ =
3 % of sales
• Sales > Rp. 200.000.000 ,‐ =
3.5% of sales

13. Inhouse Development Investment
Investment Cost
Type Cost (in 1,000 IDR)
PoS Software 39,150
Server Hardware 20,000
Network Installation 15,000
Web Development 5,000
79,150

14. Income Prediction Per Store
Type Cost (in 1,000 IDR)
Store Income 100,000
Franchise Profit Paid 3,500
Stock 75,000
Operational Cost 9,200
12,300
Take 1% per store  IDR 123,000 per store

15. Payback Period
IDR 123,000 x 290 stores =
IDR 35,670,000 per Month
Payback Period  IDR 79,150,000 / 35,670,000 =
2,21 Months

16. Conclusion
• More Efficient
• More Communication
• More Security
WITH Information
Technology

17. Thanks
!