NWFA 2014 Pinterest as a Marketing Tool
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Learn how to visually enhance your products and leverage your business's online presence by using Pinterest as a marketing tool.
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NWFA 2014 Pinterest as a Marketing Tool
- 1. Pinterest as a Marketing Tool April 18, 2014 Presented By: Steve Thomas and Angela LaRocca Unidev / The Net Impact
- 2. Introduction What will we cover today? • Using image marketing to get leads • Using images to build your brand • Employing your smartphone as a tool • Using Pinterest as a platform to gain marketing momentum
- 3. Speakers today • Angela LaRocca – Brand Manager, Unidev / The Net Impact • Steve Thomas – President, The Net Impact Unidev is offering free one-on-one sessions today #349 Industry Partners Pavilion. Stop by! Introduction
- 4. About Unidev / The Net Impact
- 5. The Numbers • While sharing via email declined 11 % year- over-year, Pinterest shares increased 58 %, making it the fastest growing sharing channel in 2013 MarketingLand.com
- 6. The Numbers • Pinterest (21%) is now more popular than Twitter (18%) among Internet users. Oursocialtimes.com
- 7. How Pinterest Works • People and Pinterest – Dream – Plan – Identify – Find – Save – Share
- 8. How Pinterest Works 1. New pin 2. Repin 3. Discovered pin 4. Click through to source Business.Pinterest.com Conversion!
- 10. Getting Started Quick Tip! • Give a lot of thought to your audience • Start with an eye-catching brand profile • Create organized boards for your images – Prepare enough pins in advance – Name the board with a unique identity – Have a great cover pin • Pin at least daily. Plan it out!
- 11. Search Menu for Pinterest wood floors wood flooring wood floor cleaning wood floors diy wood floors dark Use long tail keywords
- 12. • Be active on Pinterest. Follow other boards. • Pin collections of looks together • Integrate Pinterest with your other marketing materials. Create / join a community. – Website – Newsletter – Blog / Social Growing Your Presence Quick Tip!
- 13. Running the Business Quick Tip! • Your smartphone is a marketing tool • Use Google Analytics to evaluate leads • Use Pinterest analytics to evaluate engagement
- 14. What’s Your Story Quick Tip! • Family business • Store team • Customers • Products • Projects. Before and after shots! • Community You create interesting work. Pinterest is a way to talk about it.
- 15. Van Gogh Gallery Story Van Gogh Galleries: “We started our Pinterest account at the beginning of January and on Jan. 10 we had 4 followers, as of today we have 158 followers. From Google Analytics it looks like over a 14 day time span we have anywhere from 2-20 visitors each day visiting our site and coming from Pinterest.”
- 16. Van Gogh Gallery From Board to Pin to Website
- 17. Same Images as on Facebook
- 23. Resources • Pinterest Ideas: • http://marketingland.com/propelled-by-women-pinterest-beats- out-email-in-social-sharing-for-first-time-report-70834 • http://expandedramblings.com/wp- content/uploads/2013/04/Infographic_pinterest_.png • http://www.karenleland.com/wp- content/uploads/2013/03/Pinterest-infographic-Top-Ten.jpg • http://www.pinterest.com/infographix/home-improvement- infographics/ • http://www.pinterest.com/infographix/home-improvement- infographics/ • http://www.business.pinterest.com
- 24. Thank You Interested in a copy of this presentation? Contact information: • Angela.LaRocca@Unidev.com • Steve.Thomas@Unidev.com 636 532 4424
Editor's Notes
- New way your customers communicate
- 5.Ask who uses and how / reasons1.Generate leads2.Tell brand story3.Create or engage in a community4.Google likes it