1. PPC Audit report consisting of detailed information about the current status of the website and what
changes needs to be carried out in the website for being a PPC advertising optimized website. PPC Audit
Service helps in achieving the advertising goal quickly and effectively.
1. New campaign structure
1. Using sales tunnel in the structure
2. Keyword research for adgroup, excluding words, adjustment
3. Price strategies and position preferences
4. Cannibalism of SEO results and PPC – SEO activities synergy
5. Quality score
6. Budget planning
2. Sponsored links copywriting
1. Sponsored links texts taking the sales tunnel into consideration
2. Keyword-insertion related traps
3. Landing pages and usability from AdWords point of view
1. Landing page for sales campaign
2. Landing page for sales campaign
3. Conversion funnel
4. Analysis audit
1. Conversion measurement and result comparability audit
2. Filters in Google Analytics
3. Conversions and time
4. Reports to use in campaign management generated thru AdWords
5. Campaigns building the brand’s image using Google AdWords
6. KPI (Key Performance Indicators) and current campaign management in organizations
1. Rejection rate
2. Comparison of all entry sources
3. Rejection rate on a campaign level
4. Practical hints in running big AdWords accounts
7. Budget management
1. Campaign budget
2. Account budge
8. Action Plan
3. Nearest time horizon
4. Mean time horizon
5. Strategic actions