Title:Cloud Computing and Startups Abstract: Early stage companies, typically referred to as startups, usually have very small resources to play with and, at the same time, a strong demand for  flexibility and scalability. To be able to develop business ideas into services quickly, and at the same time be able to adopt to the customer feedback is vital for these companies. Cloud computing brings the ability to scale both technologically and business-wise using pay-as-you-go paradigm, allowing the users to concentrate more resources and time on their ideas. The match between startups and cloud computing was identified early, making many of the startups early adopters of this paradigm shift. In this presentation we look more closely on how cloud computing accelerates the highly iterative innovation cycle for startups. A number of examples is given, we also discuss how cloud computing changes the overall landscape for startups and investors in startups.

1. Cloud Computing
&
Startups
Åke Edlund
edlund@sics.se
SEED ACCELERATOR

2. Åke Edlund - “academic entrepreneur”
Seed Accelerator
Cloud
Day 14/9
Co-founder C!C
2011
KTH-SICS
Founder Cloud Innovation Center
Coach
Cycore
Sony Ericsson EU-Supply
Parallel Systems Ericsson Business Innovation
1993
Uppsala, Rice, Berkeley, Technion
Startups Academia Industry And advisor at

3. What do you expect from cloud computing?
More flexibility
Cost savings
Better scalability
Complexity reduction
More (core) business focus
Collaboration
Switch from CapEx to OpEx
Green IT
Advanced technology
Better functionality
Improved security
0 20 40 60 80
Source: KPMG the Netherlands, 2010

4. How to chose: “The Cloud Mindmap”
Want ready to
go services
SaaS user
Web applications
Want high level tools to
create my own services
PaaS
= SaaS provider
= IaaS user
Want bare Utility computing
metal resources
IaaS

5. There’s no free lunch...
Cloud
Clients
Lock-in (e.g.
Browsers,
Devices)
Cloud
Applica5on
(e.g.
SaaS)
Cloud
Services
(e.g.
Web
Services)
Cloud
Pla7orm
(e.g.
App
Server)
Cloud
Storage
(e.g.
Database)
Cloud
Infrastructure
(e.g.
Physical/Virtual
Hardware)

6. When to (maybe) use Clouds today?
Time limited tasks

7. Pilots

8. Peaks

9. Startups Cloud

10. le
xa mp
E
2002. Stockholm. Startup.
A typical Saturday evening...
- 3 months of buying
- Weeks to get it right
- 1 month of POC
- Years of ownership

11. le
xa mp
E
2002. Stockholm. Startup.
A typical Saturday evening...
Using clouds
- 3 months of buying
- Weeks to get it right
- 1 month of POC
- Years of ownership

12. le
xa mp
E

13. ple
Exam

14. le
xa mp
E

15. le
xa mp
E
Runs on Amazon

16. SICS = Startups
www.sics.se/spin-off
What’s
? next? How to
Asimus increase the
number of
startups from
VerySolid
SICS?

17. SEED ACCELERATOR
Creating
Startups from Scratch
Helping
Existing Startups & Innovative Companies

18. X2-jobs - a way to start
SEED ACCELERATOR startups from scratch

19. SEED ACCELERATOR
Researchers Share Project
goes business
Present Pilot
Book PoF
Start
SICS

20. SEED ACCELERATOR
Researchers Share Project
goes business
ppro ach:
agma tic a
Pr
Present
in pa ralell
Pilot
velop others
nd de - and
dopt ers, a
early a SICS cases
At tract m ea rlier
Lea rn fro
Book PoF
Start
SICS

21. SEED ACCELERATOR
x!
x!
KTH-SICS
Cloud Innovation Center
KTH Innovation
x2-jobs (9m)! startups (3m)! pilots (>2m)! studies (>1m)!

22. SICS Seed Accelerator helping
SEED ACCELERATOR
Attendium and Severalnines

23. Thanks!
“You miss 100% of the shots you never take.”
Wayne Gretzky (thanks, John Greathouse)
Åke Edlund
edlund@sics.se
SEED ACCELERATOR
sics.se/seedaccelerator fortune1m.com