This document discusses key questions around mapping geospatial and financial services data to better understand how to serve the financial needs of the poor. It asks questions about where the poor live, where financial infrastructure is located relative to them, whether existing services meet their needs, and how to increase awareness and usage of these services among the poor. It also considers questions around sustainability, the roles of providers and other organizations, integrating additional data sources to create a richer experience, and seamlessly combining all available information.

1. JOHANNESBURG
Geospatial Mapping
Abed Mutemi
© 2014 Bill & Melinda Gates Foundation
09 08, 2014

2. • Where do poor people live?
• Where is the financial services infrastructure relative to
where they live?
• Where it exists, does it provide the appropriate services &
products to serve their financial needs?
• Are poor people aware of these services?
• What can the financial services industry and other
interested parties do to create awareness, Increase
coverage, drive uptake and usage among the poor?
Some Important Questions

3. • What does sustainability look like?
• What role can the providers play?
• What role can you play?
• What other data can we layer on top of this to make a
richer user experience, and what are their sources?
• How can we integrate all these sources seamlessly?
Questions to think about