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Foursquare and Location-based Social Networks
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Foursquare and Location-based Social Networks

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Presented at the Syracuse Biz Buzz Conference (May 27, 2010), Professor Anthony Rotolo, Syracuse University iSchool, provides an introduction to the business opportunities offered by location-based …

Presented at the Syracuse Biz Buzz Conference (May 27, 2010), Professor Anthony Rotolo, Syracuse University iSchool, provides an introduction to the business opportunities offered by location-based social networks.

Published in: Technology, Spiritual, Education

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  • Explain how it works
  • Mayor only, check-in special, frequency special…. Dominos Pizza story….
  • What is Yelp?
  • Transcript

    • 1. …and location-based networks
      @rotolo
      Syracuse University
      School of Information Studies
    • 2. “…a service that mixes social, locative and gaming elements to encourage people to explore the cities in which they live.”
      - foursquare
    • 3.
    • 4. Earn points and unlock badges…
    • 5. The person who visits a venue more than anyone else will become the mayor.
    • 6. More than a game….
    • 7.
    • 8. loyalty programs go social
    • 9. Business statistics for owners
    • 10.
    • 11.
    • 12.
    • 13.
    • 14.
    • 15. A Tale of Two Restaurants
    • 16. “When a restaurant makes you happy to be in a certain city, that is one good restaurant!“ - Sunny D.
    • 17. “A popular restaurant that has disappointed me every time I have gone. I would probably go to one of the other restaurants that are on the North Side.- Patrick M.