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Foursquare and Location-based Social Networks
 

Foursquare and Location-based Social Networks

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Presented at the Syracuse Biz Buzz Conference (May 27, 2010), Professor Anthony Rotolo, Syracuse University iSchool, provides an introduction to the business opportunities offered by location-based ...

Presented at the Syracuse Biz Buzz Conference (May 27, 2010), Professor Anthony Rotolo, Syracuse University iSchool, provides an introduction to the business opportunities offered by location-based social networks.

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Foursquare and Location-based Social Networks Foursquare and Location-based Social Networks Presentation Transcript

  • …and location-based networks
    @rotolo
    Syracuse University
    School of Information Studies
  • “…a service that mixes social, locative and gaming elements to encourage people to explore the cities in which they live.”
    - foursquare
  • Earn points and unlock badges…
  • The person who visits a venue more than anyone else will become the mayor.
  • More than a game….
  • loyalty programs go social
  • Business statistics for owners
  • A Tale of Two Restaurants
  • “When a restaurant makes you happy to be in a certain city, that is one good restaurant!“ - Sunny D.
  • “A popular restaurant that has disappointed me every time I have gone. I would probably go to one of the other restaurants that are on the North Side.- Patrick M.