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Str Mktg Plng Tools

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[object Object]
Goals of the topic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PLANNING Analyze situation Set goals Select strategies and tactics IMPLEMENTATION Organize Staff Direct EVALUATION Compare performance with goals Feedback, so management can adapt future plans and their implementation to the changing environment The Management Process
Strategic Business Units (SBU) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The BCG ( Boston Consulting Group) Matrix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
(BCG Matrix ) ,[object Object],[object Object],[object Object],[object Object]
Stars Cash cows Dogs Question marks High Low High Low COMPANY’S MARKET SHARE INDUSTRY GROWTH RATE
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Product-Market Growth Matrix (Ansoff Model) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PRESENT PRODUCTS PRESENT MARKETS NEW PRODUCTS NEW MARKETS Market penetration Market development Product development Diversification The product-market growth matrix depicts the options available in considering markets and products. Product Market Growth Matrix
[object Object],[object Object],[object Object],[object Object]

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Str Mktg Plng Tools

  • 1.
  • 2.
  • 3. PLANNING Analyze situation Set goals Select strategies and tactics IMPLEMENTATION Organize Staff Direct EVALUATION Compare performance with goals Feedback, so management can adapt future plans and their implementation to the changing environment The Management Process
  • 4.
  • 5.
  • 6.
  • 7. Stars Cash cows Dogs Question marks High Low High Low COMPANY’S MARKET SHARE INDUSTRY GROWTH RATE
  • 8.
  • 9.
  • 10.
  • 11. PRESENT PRODUCTS PRESENT MARKETS NEW PRODUCTS NEW MARKETS Market penetration Market development Product development Diversification The product-market growth matrix depicts the options available in considering markets and products. Product Market Growth Matrix
  • 12.