1. The case of the Wyoming Eagle Tribune
a small paper redesign
November 19, 2009

5. This design is
all about . . .
✤ Big, clean typography
✤ Minimal color palette (three
colors)
✤ Tight crops
✤ Emphasis on punchy, relevant
headline words

6. In your face
type
✤ Simple typography - all heads
in one very serviceable family
( like Griffith Gothic)

7. Bold color
✤ Simple color palette - 3 1/2
colors:
✤ sky blue(s)
✤ brick red
✤ sand brown

8. Bold images
✤ Reducing the story count on
the front page
✤ Tight crops
✤ Just a few elements above the
fold
✤ Uncluttered

9. Stories that sell
✤ “Sell stories” rather than
simply write headlines
✤ This requires a casual, every-
day writing style with frequent
use of “us” language. This may
go against textbook journalism
philosophy, but it’s obvious
that it speaks to readers, and
that’s what matters
✤ More section fronts to display
content and quick-read
material