Hawk Visual Reading

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  • Hawk Visual Reading

    1. 1. The case of the Wyoming Eagle Tribune a small paper redesign November 19, 2009
    2. 2. This design is all about . . . ✤ Big, clean typography ✤ Minimal color palette (three colors) ✤ Tight crops ✤ Emphasis on punchy, relevant headline words
    3. 3. In your face type ✤ Simple typography - all heads in one very serviceable family ( like Griffith Gothic)
    4. 4. Bold color ✤ Simple color palette - 3 1/2 colors: ✤ sky blue(s) ✤ brick red ✤ sand brown
    5. 5. Bold images ✤ Reducing the story count on the front page ✤ Tight crops ✤ Just a few elements above the fold ✤ Uncluttered
    6. 6. Stories that sell ✤ “Sell stories” rather than simply write headlines ✤ This requires a casual, every- day writing style with frequent use of “us” language. This may go against textbook journalism philosophy, but it’s obvious that it speaks to readers, and that’s what matters ✤ More section fronts to display content and quick-read material

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