2. What is it? Began in the early 1990’s in the United States and UK frowned upon As more people joined, became more popular In 1995, Match.com brought online dating mainstream.
3. How it Works Users create profiles Matches are created with other users with similar interests People check out their matches, and pursue them if interested Special features and icebreakers allow for easier contact
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7. Pros Ease of access to users with similar interests Appeal over bar hopping Anonymity