College WebStrategy & Update<br />Chris More<br />October 2009<br />
What can the Web do for you?<br /><ul><li>Capture our audience
Increase enrollment
Promote Ag Awareness
Communicate to our stakeholders
Promote our research
Highlight our faculty</li></li></ul><li>Vision<br />“A unified college Web presence that provides useful and rich content ...
Brief History<br /><ul><li>Plone selected in Aug. 2008 as the common content management system
Entered the WebLion partnership in Aug 2008
First Plone site launched in Feb. 2009
RedDot content manage system to be phased out as sites transition to Plone</li></li></ul><li>What is WebLion?<br /><ul><li...
Top Web developers
Largest campus Web group
Plone - tool of choice
College partnership allows for:
People
Tools
Support</li></li></ul><li>Recent Results<br /><ul><li>Food Science
New site launched in February 2009
Page views doubled since go-live - #4 in college
Entomology
New site launched in May 2009
Visitors doubled, page views tripled since go-live
#1 site in college – 25% of all traffic
Factsheets – original content drives the traffic</li></li></ul><li>Before and After – Food Science<br />
Before and After - Entomology<br />
Before and After – College Homepage<br />
Before and After – Future Students<br />
Our College Web Challenges<br /><ul><li>Multiple audiences
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Penn State College of Ag Sciences Web Strategy Presentation - 10/13/2009

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This was presented to the unit leaders in Penn State's College of Ag Sciences on the college's Web strategy and statistics. Presented by Chris More, Associate Director of Web Communications.

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Penn State College of Ag Sciences Web Strategy Presentation - 10/13/2009

  1. 1. College WebStrategy & Update<br />Chris More<br />October 2009<br />
  2. 2. What can the Web do for you?<br /><ul><li>Capture our audience
  3. 3. Increase enrollment
  4. 4. Promote Ag Awareness
  5. 5. Communicate to our stakeholders
  6. 6. Promote our research
  7. 7. Highlight our faculty</li></li></ul><li>Vision<br />“A unified college Web presence that provides useful and rich content to our audiences while ensuring high quality-control standards.”<br />This is only possible if we are on the same system and working together.<br />
  8. 8. Brief History<br /><ul><li>Plone selected in Aug. 2008 as the common content management system
  9. 9. Entered the WebLion partnership in Aug 2008
  10. 10. First Plone site launched in Feb. 2009
  11. 11. RedDot content manage system to be phased out as sites transition to Plone</li></li></ul><li>What is WebLion?<br /><ul><li>University lead
  12. 12. Top Web developers
  13. 13. Largest campus Web group
  14. 14. Plone - tool of choice
  15. 15. College partnership allows for:
  16. 16. People
  17. 17. Tools
  18. 18. Support</li></li></ul><li>Recent Results<br /><ul><li>Food Science
  19. 19. New site launched in February 2009
  20. 20. Page views doubled since go-live - #4 in college
  21. 21. Entomology
  22. 22. New site launched in May 2009
  23. 23. Visitors doubled, page views tripled since go-live
  24. 24. #1 site in college – 25% of all traffic
  25. 25. Factsheets – original content drives the traffic</li></li></ul><li>Before and After – Food Science<br />
  26. 26. Before and After - Entomology<br />
  27. 27. Before and After – College Homepage<br />
  28. 28. Before and After – Future Students<br />
  29. 29. Our College Web Challenges<br /><ul><li>Multiple audiences
  30. 30. Consolidating Web sites
  31. 31. Multiple technologies
  32. 32. Redundant Infrastructure
  33. 33. Single point dependencies</li></li></ul><li>General Behaviors<br /><ul><li>60-70% of visitors come from search engines
  34. 34. Visitors scan text for keywords
  35. 35. Visitors view on average 3 pages per visit
  36. 36. Visitors quickly develop impressions</li></li></ul><li>Our Strategy<br /><ul><li>Define audiences
  37. 37. Develop personas
  38. 38. Define goals
  39. 39. Customize the look and feel
  40. 40. Migrate or develop Web-friendly content
  41. 41. Purge out of date or not maintained content</li></li></ul><li>Our Process<br /><ul><li>Meet with client
  42. 42. Develop information architecture
  43. 43. Migrate content
  44. 44. Train client on how to load and edit content
  45. 45. Shoot and add new photography
  46. 46. Approval and go-live</li></li></ul><li>Best Practices for Success<br /><ul><li>Generate fresh and rich content
  47. 47. Focus on content instead of design elements
  48. 48. Create small committee to approve direction
  49. 49. Perfect is the enemy of good
  50. 50. Set dates and keeping moving forward
  51. 51. Define ownership</li></li></ul><li>Why be on single system?<br /><ul><li>Efficiency
  52. 52. Authentication
  53. 53. Evolution of features
  54. 54. Share content
  55. 55. Disaster recovery
  56. 56. Easy to focus on content
  57. 57. Consistent branding</li></li></ul><li>What is included in our template?<br /><ul><li>Called agCommon, current release v2.0
  58. 58. Penn State required marks and links
  59. 59. Standard site elements
  60. 60. Customizations: Colors, images, content
  61. 61. Web 2.0: RSS, Blogs, Web comments, discussion boards, photo galleries and slideshows, people directory, social networking buttons, plus more
  62. 62. Google Analytics</li></li></ul><li>What will I have access to?<br /><ul><li>Add/edit/delete content
  63. 63. Modify navigation, text, folders, images, people, files, etc.</li></li></ul><li>What won’t I have access to?<br /><ul><li>CSS and styles
  64. 64. Template / framework
  65. 65. Programming language (Python) and the server
  66. 66. Users and groups</li></ul>These are controlled due to being on a shared system.<br />
  67. 67. Who can maintain your site?<br /><ul><li>Anyone - No Web or tech experience needed
  68. 68. No software needed – only Web browser
  69. 69. Training is very minimal – easy as email
  70. 70. One or many editors can be granted permissions</li></li></ul><li>College-wide Web Statistics<br /><ul><li>Past 12 months: Visitors +37%, Page views +66%
  71. 71. Migrated from 277 to 254 sites</li></ul>Why?<br /><ul><li>Search engine optimizations on new sites
  72. 72. Higher Google page rank
  73. 73. Good content</li></li></ul><li>Most viewed college sites – past 30 days<br />
  74. 74. New Features – Footer Site Map<br />Get all of your major areas of the Web site within one click from the homepage.<br /><ul><li>Does not clutter information architecture
  75. 75. Provides unique collections of links based on topics</li></li></ul><li>New Features – Photo Galleries<br />Slideshow allows for easy viewing of images.<br /><ul><li>Images are clickable to view full size
  76. 76. Thumbnails scroll left and right for large galleries
  77. 77. Non-flash based thus search engines can see content</li></li></ul><li>New Features – Social Media Sharing<br />Share content on college pages with all major social media Web sites.<br /><ul><li>Twitter, Facebook, Delicious, Digg, and more
  78. 78. Statistics shows what content is being shared on what networks</li></li></ul><li>Lifecycles<br /><ul><li>Phase 1 – where we are today
  79. 79. Migrate content & reformat
  80. 80. Focus on on target audiences
  81. 81. Ensure search engine optimization
  82. 82. Add new photography
  83. 83. Phase 2 – where we need to be
  84. 84. All major sites are in the Plone system
  85. 85. Make sites go from good to great
  86. 86. Continuous improvement</li></li></ul><li>Summary<br /><ul><li>User-centered design
  87. 87. Importance of content
  88. 88. University wide support
  89. 89. Web and communication experts
  90. 90. Collaboration
  91. 91. Raise the bar
  92. 92. Continuous improvement</li></li></ul><li>Current Major Web Projects<br /><ul><li>Turf Grass Web site – 2 year, 4 year, online
  93. 93. School of Forest Resources
  94. 94. Extension</li></li></ul><li>How to get involved<br /><ul><li>Fill out an Ag Communications Project Request form: http://agsci.psu.edu/communications
  95. 95. Schedule a meeting</li>

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