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Penn State College of Ag Sciences Web Strategy Presentation - 10/13/2009

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    Penn State College of Ag Sciences Web Strategy Presentation - 10/13/2009 - Presentation Transcript

    1. College WebStrategy & Update
      Chris More
      October 2009
    2. What can the Web do for you?
      • Capture our audience
      • Increase enrollment
      • Promote Ag Awareness
      • Communicate to our stakeholders
      • Promote our research
      • Highlight our faculty
    3. Vision
      “A unified college Web presence that provides useful and rich content to our audiences while ensuring high quality-control standards.”
      This is only possible if we are on the same system and working together.
    4. Brief History
      • Plone selected in Aug. 2008 as the common content management system
      • Entered the WebLion partnership in Aug 2008
      • First Plone site launched in Feb. 2009
      • RedDot content manage system to be phased out as sites transition to Plone
    5. What is WebLion?
      • University lead
      • Top Web developers
      • Largest campus Web group
      • Plone - tool of choice
      • College partnership allows for:
      • People
      • Tools
      • Support
    6. Recent Results
      • Food Science
      • New site launched in February 2009
      • Page views doubled since go-live - #4 in college
      • Entomology
      • New site launched in May 2009
      • Visitors doubled, page views tripled since go-live
      • #1 site in college – 25% of all traffic
      • Factsheets – original content drives the traffic
    7. Before and After – Food Science
    8. Before and After - Entomology
    9. Before and After – College Homepage
    10. Before and After – Future Students
    11. Our College Web Challenges
      • Multiple audiences
      • Consolidating Web sites
      • Multiple technologies
      • Redundant Infrastructure
      • Single point dependencies
    12. General Behaviors
      • 60-70% of visitors come from search engines
      • Visitors scan text for keywords
      • Visitors view on average 3 pages per visit
      • Visitors quickly develop impressions
    13. Our Strategy
      • Define audiences
      • Develop personas
      • Define goals
      • Customize the look and feel
      • Migrate or develop Web-friendly content
      • Purge out of date or not maintained content
    14. Our Process
      • Meet with client
      • Develop information architecture
      • Migrate content
      • Train client on how to load and edit content
      • Shoot and add new photography
      • Approval and go-live
    15. Best Practices for Success
      • Generate fresh and rich content
      • Focus on content instead of design elements
      • Create small committee to approve direction
      • Perfect is the enemy of good
      • Set dates and keeping moving forward
      • Define ownership
    16. Why be on single system?
      • Efficiency
      • Authentication
      • Evolution of features
      • Share content
      • Disaster recovery
      • Easy to focus on content
      • Consistent branding
    17. What is included in our template?
      • Called agCommon, current release v2.0
      • Penn State required marks and links
      • Standard site elements
      • Customizations: Colors, images, content
      • Web 2.0: RSS, Blogs, Web comments, discussion boards, photo galleries and slideshows, people directory, social networking buttons, plus more
      • Google Analytics
    18. What will I have access to?
      • Add/edit/delete content
      • Modify navigation, text, folders, images, people, files, etc.
    19. What won’t I have access to?
      • CSS and styles
      • Template / framework
      • Programming language (Python) and the server
      • Users and groups
      These are controlled due to being on a shared system.
    20. Who can maintain your site?
      • Anyone - No Web or tech experience needed
      • No software needed – only Web browser
      • Training is very minimal – easy as email
      • One or many editors can be granted permissions
    21. College-wide Web Statistics
      • Past 12 months: Visitors +37%, Page views +66%
      • Migrated from 277 to 254 sites
      Why?
      • Search engine optimizations on new sites
      • Higher Google page rank
      • Good content
    22. Most viewed college sites – past 30 days
    23. New Features – Footer Site Map
      Get all of your major areas of the Web site within one click from the homepage.
      • Does not clutter information architecture
      • Provides unique collections of links based on topics
    24. New Features – Photo Galleries
      Slideshow allows for easy viewing of images.
      • Images are clickable to view full size
      • Thumbnails scroll left and right for large galleries
      • Non-flash based thus search engines can see content
    25. New Features – Social Media Sharing
      Share content on college pages with all major social media Web sites.
      • Twitter, Facebook, Delicious, Digg, and more
      • Statistics shows what content is being shared on what networks
    26. Lifecycles
      • Phase 1 – where we are today
      • Migrate content & reformat
      • Focus on on target audiences
      • Ensure search engine optimization
      • Add new photography
      • Phase 2 – where we need to be
      • All major sites are in the Plone system
      • Make sites go from good to great
      • Continuous improvement
    27. Summary
      • User-centered design
      • Importance of content
      • University wide support
      • Web and communication experts
      • Collaboration
      • Raise the bar
      • Continuous improvement
    28. Current Major Web Projects
      • Turf Grass Web site – 2 year, 4 year, online
      • School of Forest Resources
      • Extension
    29. How to get involved
      • Fill out an Ag Communications Project Request form: http://agsci.psu.edu/communications
      • Schedule a meeting

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