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 ‘Big Data’ is similar to ‘small data’, but bigger 
 …but having data bigger it requires different 
approaches: 
 Techniques, tools and architecture 
 …with an aim to solve new problems 
 …or old problems in a better way
BIG DATA CONFUSION
BIG DATA SURVEY 
Survey conducted by IBM in mid-2013 with 1144 
professionals from 95 countries across 26 industry. 
Respondents represent a mix of disciplines including 
both business professionals and IT professionals.
Data Analytics 
Services/Aggrega 
tors/Tools 
Technology 
Providers 
(Services, 
Storage, Data 
Warehouses) 
Service Providers 
(Clubbing best of 
tools and 
technology with 
services) 
IBM Google Wipro 
SAS Institute SAP TCS 
Microsoft Microsoft IBM 
Oracle Amazon Infosys 
Dell IBM Cognizant 
Hitachi Oracle Oracle 
Crayon Hewlett Packard Tech Mahindra
9 
4 
18 
22 
32 
31 
36 
36 
42 
40 
Lack of suitable software 
Lack of in-house skills 
Lack of analysis yeilding usable… 
Other 
Departmental Divisions 
Lack of communication between… 
Overly complicated reports 
Lack of willingness to share data 
No by-as from management 
Nothing hinders use of Big Data
BIG IS STILL SMALL 
The adoption of data strategies by businesses in Asia- 
Pacific region has been relatively poor 
58.1 
58 
46.3 
43.7 
74.5 
Singapore 
India 
Hong Kong 
China 
Australia
 Gaining attraction 
 Huge market opportunities for IT services (82.9% of 
revenues) and analytics firms (17.1 % ) 
 Current market size is $200 million. By 2015 $1 
billion 
 The opportunity for Indian service providers lies in 
offering services around Big Data implementation 
and analytics for global multinationals
COMPANIES RECENTLY USING BIG 
DATA
 The phone in your pocket has more programmable 
memory, more storage and more capability than several 
large IBM computers. 
 It takes dozens of microprocessors running 100 million 
lines of code to get a premium car out of the driveway, and 
this software is only going to get more complex. In fact, 
the cost of software and electronics accounts for 30-40% 
of the price.
 Big Data and Big Data Analytics – Not Just for Large 
Organizations 
 It Is Not Just About Building Bigger Databases 
 Moving Processing to the Data Source Yields Big Dividends 
 Choose the Most Appropriate Big Data Scenario 
 Complete data scenario whereby entire data sets can be 
properly managed and factored into analytical processing, 
complete with in-database or in-memory processing and 
grid technologies. 
 Targeted data scenarios that use analytics and data 
management tools to determine the right data to feed into 
analytic models, for situations where using data set isn’t 
technically feasible or adds little value.
 Big data is not just about helping an organization be more 
successful – to market more effectively or improve business 
operations. 
 High-performance analytics from designed to support big 
data initiatives, with in-memory, in-database and grid 
computing options. 
 Those organizations can benefit from cloud computing, 
where big data analytics is delivered as a service and IT 
resources can be quickly adjusted to meet changing business 
demands. 
 On Demand provides customers with the option to push big 
data analytics to greatly eliminating the time, capital expense 
and maintenance associated with on-premises deployments.
Thank you 

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Big data

  • 1.
  • 2.
  • 3.
  • 4.  ‘Big Data’ is similar to ‘small data’, but bigger  …but having data bigger it requires different approaches:  Techniques, tools and architecture  …with an aim to solve new problems  …or old problems in a better way
  • 6. BIG DATA SURVEY Survey conducted by IBM in mid-2013 with 1144 professionals from 95 countries across 26 industry. Respondents represent a mix of disciplines including both business professionals and IT professionals.
  • 7.
  • 8.
  • 9.
  • 10. Data Analytics Services/Aggrega tors/Tools Technology Providers (Services, Storage, Data Warehouses) Service Providers (Clubbing best of tools and technology with services) IBM Google Wipro SAS Institute SAP TCS Microsoft Microsoft IBM Oracle Amazon Infosys Dell IBM Cognizant Hitachi Oracle Oracle Crayon Hewlett Packard Tech Mahindra
  • 11. 9 4 18 22 32 31 36 36 42 40 Lack of suitable software Lack of in-house skills Lack of analysis yeilding usable… Other Departmental Divisions Lack of communication between… Overly complicated reports Lack of willingness to share data No by-as from management Nothing hinders use of Big Data
  • 12. BIG IS STILL SMALL The adoption of data strategies by businesses in Asia- Pacific region has been relatively poor 58.1 58 46.3 43.7 74.5 Singapore India Hong Kong China Australia
  • 13.
  • 14.  Gaining attraction  Huge market opportunities for IT services (82.9% of revenues) and analytics firms (17.1 % )  Current market size is $200 million. By 2015 $1 billion  The opportunity for Indian service providers lies in offering services around Big Data implementation and analytics for global multinationals
  • 16.  The phone in your pocket has more programmable memory, more storage and more capability than several large IBM computers.  It takes dozens of microprocessors running 100 million lines of code to get a premium car out of the driveway, and this software is only going to get more complex. In fact, the cost of software and electronics accounts for 30-40% of the price.
  • 17.  Big Data and Big Data Analytics – Not Just for Large Organizations  It Is Not Just About Building Bigger Databases  Moving Processing to the Data Source Yields Big Dividends  Choose the Most Appropriate Big Data Scenario  Complete data scenario whereby entire data sets can be properly managed and factored into analytical processing, complete with in-database or in-memory processing and grid technologies.  Targeted data scenarios that use analytics and data management tools to determine the right data to feed into analytic models, for situations where using data set isn’t technically feasible or adds little value.
  • 18.  Big data is not just about helping an organization be more successful – to market more effectively or improve business operations.  High-performance analytics from designed to support big data initiatives, with in-memory, in-database and grid computing options.  Those organizations can benefit from cloud computing, where big data analytics is delivered as a service and IT resources can be quickly adjusted to meet changing business demands.  On Demand provides customers with the option to push big data analytics to greatly eliminating the time, capital expense and maintenance associated with on-premises deployments.
  • 19.

Editor's Notes

  1. ICP : acco. to IBM
  2. Acco.to IBM
  3. No need to explain Mention some company names