Seo bible - all you have ever wanted to know about SEO

SEO Bible v1.0 All you have ever wanted to know about SEO 40 key facts

Before reading this Bible In this presenta9on, you ll find our best prac9ces from our several experiences. This bible does not reflect official guidelines but gives you good 9ps to know about SEO

Reminder : good ways to increase traﬃc from search engines

Content

Concerning content Is the strong or bold tag relevant?

Concerning content Is the strong or bold tag relevant? Yes!

Concerning content Is the size of the meta descripHon unlimited?

Concerning content Is the size of the meta descripHon unlimited? No!

Concerning content So, what’s the limit?

Concerning content So, what’s the limit? 160 characters

Concerning content Is the density of keywords important?

Concerning content Is the density of keywords important? Yes!

Concerning content What’s the size limit for meta Htles?

Concerning content What’s the size limit for meta Htles? 70 characters

Concerning content Are the meta Htles already used by Search Engines?

Concerning content Are the meta Htles already used by Search Engines? Yes!

Concerning content Is it good to share content for SEO?

Concerning content Is it good to share content for SEO? No!

Concerning content BUT

Concerning content Using this tag on partners’ pages is a good way to proceed to idenHfy source of content <meta name=’original-‐source’ content=’hIp://www.url-‐de-‐votre-‐page-‐ source.html’>

Concerning content Are the Hn Htles good?

Concerning content Are the Hn Htles good? Yes!

Concerning content Is it a good thing to index lisHng pages?

Concerning content Is it a good thing to index lisHng pages? No!

Concerning content How can you correct this problem?

Concerning content How can you correct this problem? Using canonical tag!

Concerning content Is the number of links in a same page unlimited?

Concerning content Is the number of links in a same page unlimited? No!

Concerning content What’s the limit?

Concerning content What’s the limit? 100 links

Technical

Concerning the technical Is there a limit to size of Url?

Concerning the technical Is there a limit to size of Url? Yes

Concerning the technical What’s the limit?

Concerning the technical What’s the limit? < 115 characters

Concerning the technical Are 4XX (client error) & 5XX (server error) penalizing ?

Concerning the technical Are 4XX (client error) & 5XX (server error) penalizing ? Yes!

Concerning the technical Are duplicate Htles penalizing ?

Concerning the technical Are duplicate Htles penalizing ? Yes!

Concerning the technical Is the Url rewriHng a main issue?

Concerning the technical Is the Url rewriHng a main issue? Yes!

Concerning the technical Shoud I use repertories in my Url?

Concerning the technical Shoud I use repertories in my Url? Yes! Place keywords into your URLs

Concerning the technical Can I use dynamic URL?

Concerning the technical Can I use dynamic URL? No!

Concerning the technical Should I take care of the loding Hme of my website?

Concerning the technical Should I take care of the loding Hme of my website? Yes!

Concerning the technical Can Search Engine detect what is hidden by CSS ?

Concerning the technical Can Search Engine detect what is hidden by CSS ? Not Yet!

Concerning the technical Is it possible to index correctly a ﬂash website?

Concerning the technical Is it possible to index correctly a ﬂash website? Newbie!

Concerning the technical Can I index correctly my website if all pages are created from my root domain?

Concerning the technical Can I index correctly my website if all pages are created from my root domain? No way!

Concerning the technical Is it a good idea to index all my search results?

Concerning the technical Is it a good idea to index all my search results? No! PenalHes on your domain are coming …

ReputaHon

Concerning the reputaHon Is the number of incoming links important?

Concerning the reputaHon Is the number of incoming links important? Yes! but …

Concerning the reputaHon Is the quality of incoming links vital?

Concerning the reputaHon Is the quality of incoming links vital? Yes!

Concerning the reputaHon Is the Trustrank exisHng?

Concerning the reputaHon Is the Trustrank exisHng? Yes! ScepHc? What about the Christ?

Concerning the reputaHon Are the link exchange interesHng for your SEO?

Concerning the reputaHon Are the link exchange interesHng for your SEO? No! Too easy to detect…

Concerning the reputaHon What’s the best way to display your link on another website?

Concerning the reputaHon What’s the best way to display your link on another website? Picture with alt parameter, anchor and real text!

PosiHoning

Concerning the posiHoning Shoud I select all high traﬃc keywords ?

Concerning the posiHoning Shoud I select all high traﬃc keywords ? No! Long tail is the way

Concerning the posiHoning How analyze the compeHtors?

Concerning the posiHoning How analyze the compeHtors? 1.  The nomber of incoming links 2.  The quality of theses links 3.  Anchors 4.  Density of keywords 5.  Their ranking

Concerning the posiHoning Is it a good idea to start a backlink campaign?

Concerning the posiHoning Is it a good idea to start a backlink campaign? Yes! But…

Concerning the posiHoning How many links should I have per day at the beginning?

Concerning the posiHoning How many links should I have per day at the beginning? 10 More is fantasHc!

Concerning the posiHoning How can I increase my ranking on a keyword selecHon?

Concerning the posiHoning How can I increase my ranking on a keyword selecHon? WriHng original content with a high density of keywords you’ve selected

Concerning the posiHoning Is Google considering links from social media plateforms?

Concerning the posiHoning Is Google considering links from social media plateforms? Yes !

User experience

User experience Is it important to consider the bounce rate?

User experience Is it important to consider the bounce rate? Yes !

User experience Why ?

User experience Why ? If it is high, the user don’t ﬁnd the content he’s looking for and you can be penalized!

User experience Does a human program to qualify content exist?

User experience Does a human program to qualify content exist? Yes !

User experience Is Google storing your behaviours on its search engine?

User experience Is Google storing your behaviours on its search engine? Yes! And more with the google toolbar

To go further… Damien Anfroy – 29 years old / DAWA Agency MA Usability and webdesign 2003 -‐ CANADA World Wide Product Manager Tom’s Guide & Tom’s Hardware (2006-‐2009) Founder of DAWA (since Februar 2010) Blog : hIp://blog.dawa.fr www.facebook.com/agencedawa TwiIer : @DamienAnfroy

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Seo bible - all you have ever wanted to know about SEO

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