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SocionomicsvsSocialnomics20. Jhrt              21.Jhrt. Socionomics 20th century analyses how social moodmotivates social actions:  ,[object Object],3/04/11 1 AL_Business 2.0  evideo HTW Berlin 2011
[object Object]
Socionomists and socioeconomistsexamine changes in the social environment and the economy, but socionomists propose that social moodis the primary cause behindthose changes and have a model thatanticipatesthem… and waves and graphs tried to illustrate changes..3/04/11 2 AL_Business 2.0  evideo HTW Berlin 2011
waves of social mood …Socionomics look likethis 3/04/11 3 AL_Business 2.0  evideo HTW Berlin 2011
« Welcome to the world of Socialnomics, whereconsumers and the societiestheyreate have a profound influence on oureconomy and the businesses thatoperatewithinit » 3/04/11 4 AL_Business 2.0  evideo HTW Berlin 2011
Socialnomics are the consequence of   3/04/11 5 AL_Business 2.0  evideo HTW Berlin 2011
You want to quantify the Quantic shift between: Socioeconomics and Socialnomics? 3/04/11 6 AL_Business 2.0  evideo HTW Berlin 2011
ShiftingfromSocionomics to Socialnomics: « Socialnomicsis a massive socioeconomic shift. Some of the core marketing and business principals of the last centuries willstillapply; whilstother basic principalswillbecome as extinct as the companiesthat continue to try to force them on the unwilling public. »Erik Qualman.   … Shiftingfrom to with 3/04/11 7 AL_Business 2.0  evideo HTW Berlin 2011
Socialnomics are alsoanotherParadigm shift 3/04/11 8 AL_Business 2.0  evideo HTW Berlin 2011
…and for business 2.0 3/04/11 9 AL_Business 2.0  evideo HTW Berlin 2011
3/04/11 10 AL_Business 2.0  evideo HTW Berlin 2011
Socioalnomicsneed  global minds and glocalthinking 3/04/11 11 AL_Business 2.0  evideo HTW Berlin 2011
But is more than Enterprise 2.0 « Social media alsoeliminates millions of people performing the sametasks. We are at the state of a newer and brighter world for consumers and businesses, thisis the world of Socialnomics. » page 19 3/04/11 12 AL_Business 2.0  evideo HTW Berlin 2011
Sharing by doing 3/04/11 13 AL_Business 2.0  evideo HTW Berlin 2011
Socialnomicscouldbelikethis 3/04/11 14 AL_Business 2.0  evideo HTW Berlin 2011
Social Business made by IBM is the one side , the otheris 3/04/11 15 AL_Business 2.0  evideo HTW Berlin 2011
Socialnomics have several issues: 1. 3/04/11 16 AL_Business 2.0  evideo HTW Berlin 2011
« I have a Dream »  3/04/11 17 AL_Business 2.0  evideo HTW Berlin 2011
Disruptive thinking and handling 3. 3/04/11 18 AL_Business 2.0  evideo HTW Berlin 2011
2010: Socialnomics 3/04/11 19 AL_Business 2.0  evideo HTW Berlin 2011

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From Socionomics to Socialnomics

  • 1.
  • 2.
  • 3. Socionomists and socioeconomistsexamine changes in the social environment and the economy, but socionomists propose that social moodis the primary cause behindthose changes and have a model thatanticipatesthem… and waves and graphs tried to illustrate changes..3/04/11 2 AL_Business 2.0 evideo HTW Berlin 2011
  • 4. waves of social mood …Socionomics look likethis 3/04/11 3 AL_Business 2.0 evideo HTW Berlin 2011
  • 5. « Welcome to the world of Socialnomics, whereconsumers and the societiestheyreate have a profound influence on oureconomy and the businesses thatoperatewithinit » 3/04/11 4 AL_Business 2.0 evideo HTW Berlin 2011
  • 6. Socialnomics are the consequence of 3/04/11 5 AL_Business 2.0 evideo HTW Berlin 2011
  • 7. You want to quantify the Quantic shift between: Socioeconomics and Socialnomics? 3/04/11 6 AL_Business 2.0 evideo HTW Berlin 2011
  • 8. ShiftingfromSocionomics to Socialnomics: « Socialnomicsis a massive socioeconomic shift. Some of the core marketing and business principals of the last centuries willstillapply; whilstother basic principalswillbecome as extinct as the companiesthat continue to try to force them on the unwilling public. »Erik Qualman. … Shiftingfrom to with 3/04/11 7 AL_Business 2.0 evideo HTW Berlin 2011
  • 9. Socialnomics are alsoanotherParadigm shift 3/04/11 8 AL_Business 2.0 evideo HTW Berlin 2011
  • 10. …and for business 2.0 3/04/11 9 AL_Business 2.0 evideo HTW Berlin 2011
  • 11. 3/04/11 10 AL_Business 2.0 evideo HTW Berlin 2011
  • 12. Socioalnomicsneed global minds and glocalthinking 3/04/11 11 AL_Business 2.0 evideo HTW Berlin 2011
  • 13. But is more than Enterprise 2.0 « Social media alsoeliminates millions of people performing the sametasks. We are at the state of a newer and brighter world for consumers and businesses, thisis the world of Socialnomics. » page 19 3/04/11 12 AL_Business 2.0 evideo HTW Berlin 2011
  • 14. Sharing by doing 3/04/11 13 AL_Business 2.0 evideo HTW Berlin 2011
  • 15. Socialnomicscouldbelikethis 3/04/11 14 AL_Business 2.0 evideo HTW Berlin 2011
  • 16. Social Business made by IBM is the one side , the otheris 3/04/11 15 AL_Business 2.0 evideo HTW Berlin 2011
  • 17. Socialnomics have several issues: 1. 3/04/11 16 AL_Business 2.0 evideo HTW Berlin 2011
  • 18. « I have a Dream » 3/04/11 17 AL_Business 2.0 evideo HTW Berlin 2011
  • 19. Disruptive thinking and handling 3. 3/04/11 18 AL_Business 2.0 evideo HTW Berlin 2011
  • 20. 2010: Socialnomics 3/04/11 19 AL_Business 2.0 evideo HTW Berlin 2011
  • 21. Business 2.0 .. Where’s the gap of transition ? 3/04/11 20 AL_Business 2.0 evideo HTW Berlin 2011