Heiracrchy of engagement
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Hierarchy of priorities.
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Heiracrchy of engagement
- 2. Engagement process Identify and build relationships with influencers/bloggers within the space (Doc blogs, Healthcare, Reputation Man.) Connect with influencers on Social media (reach out using Twitter, Linked/G+, email) Participate in online chats – Twitter, Google Hangout. Find and engage in active G+ Communities/LinkedIn groups. Specify the active participants (place in spreadsheet). Read and participate in blog communities Kevinmd.com Medscape
- 3. Content Creation Engage – Provoke conversation amongst audience Current trends/controversies Discuss current Doctor-patient relationship. Educate - Tell our audience something they don’t know. Marketing themes/topics Promote – Vehicles we use to distribute our content Create video content to supplement our written blog post (YouTube/Vimeo) Create visual content – Photos, memes, infographics (Pintrest, Instagram, Facebook) Audio – Conversational piece. Jeff can discuss current trends, or other relevant topics.
- 4. Building engagement through conferences & events Small – Medium Engagement Public Forum (Powered by eMerit) Regional meetings Speaking engagements Large engagement Annual Conferences Identify and contact conference admin AAOS Cosmetic/Plastic
- 5. Market Research- Knowledge to make marketing eMerit more effective Current engagement Identify the existing platforms (i.e. Kevinmd.com, medscape, etc.) Identify the influencers? Where are they getting the most engagement? Expanding the eMerit following Identify the topics doctors want to hear (Think interaction, education, and value) Identify various methods of reaching our audience. Becoming THE thought leaders Identify the clearly established thought leaders in the space currently. *
Editor's Notes
- Connect with at least 50 influencers and/or bloggers by the end of the quarter.
- Aim for quarterly forums. (Maybe move it around the state depending on success?)
- *What are those leaders doing consistently well to garner the amongst their peers (at scale)? What could we be doing to begin to make eMerit people our audience members can trust.