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REEBOK I like this Brand..!!

REEBOK I like this Brand..!!

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  • 1. System Essential Presentation Presented by Rohit Ray
  • 2.  
  • 3. News
    • Important Events:
    • 1996: The push into performance sneakers also translated into large increases in expenses, resulting in decreasing net income, from $254.5 million in 1994 to $164.8 million in 1995 to $139 million in 1996.
    • 1998: Reebok took a restructuring charge of $23.7 million in the first quarter of 1998 for costs related to eliminating management layers, combining business units, and cutting its workforce by 500, or 10 percent.
    • 1999: Declining sales prompt Reebok to lay off 10% of its global workforce.
  • 4. Substitute products and services 1) They are an attractive alternative product or service, which customers can easily shift to if there are low switching costs OR
  • 5. Substitute products and services 2) The availability of substitutes invites customers to make price, quality and performance comparisons IS IT CHEAPER? CAN I JUMP HIGHER? CAN I RUN FASTER?
  • 6. Substitute products and services
    • 3) Competitively priced substitutes impose a maximum value on prices relevant industry can charge for its products or services
    What is worth ?
  • 7.
    • Reebok’s Mission:
      • Always challenge and lead through creativity.
    • At the core of the Reebok brand is the affirmation of the uniqueness of all people.
    • Reebok Strategic Focus:
      • to become a consumer-driven brand that reflects the emphasis on individuality.
    • Athletes Endorsed by Reebok:
      • Sidney Crosby
      • Alexander Ovechkin
      • Yao Ming
      • Thierry Henry
    • Reebok Partnerships:
      • NFL
      • NHL
      • MLB
  • 8. Rivalry Among Participants
    • Market of Competitive Rivalry
  • 9. Competition
    • The top 3 firms in this industry are Nike, Adidas, and Puma
    • The industry is relatively old, so firms must fight for market share rather than relying on market growth
  • 10. Buy More!