The Presentation details about how being an advertiser one could frame a strategy on Social Media for its client.

2. When Working, Playing, and Networking collide… Social Media Marketing Viral Building Online Communities Consumers/Students/ Teens/ Purchase Decision Makers and Required TG

3. Products : Consumer Oriented products TG : Age 12-15 years looking for fashionable relevant product Secondary Market : Age 5-65 years looking for fashionable relevant product USP : Delivering strong product assortment, good quality product with strong designs

4. Audience Institutional Voice Traditional Social Media Blogs Communities

7. Families Consumers Measurables Activities MEDIUM Invites Images Quizzes/Events Vidoes Measurables Skin integration Facebook √ √ √ Allowed √ √ √ Followers √ Orkut √ √ √ Allowed √ Limited √ Followers Themes Twitter √ √ √ allowed √ NA Followers √ Flickr √ √ NA Followers