Increase Your Event Fundraising Results by 10% with 3 Simple Strategies

1. Strategies and tactics for Improving Fundraising Results Title: Increase Your Event Fundraising Results by 10% with 3 Simple Strategies Learn how the Maryland Affiliate of Susan G. Komen for the Cure improved their event fundraising results.

2. Multi-Channel Engagement Communication Strategy Integrating Incentives Key Strategies What to measure?

3. 2009 – All about increasing overall donations 13% increase in donations with 9% less participants 14% increase in the number of participants who fundraise 25% increase in the average number of donations per participant 2010 – All about average donation amount 10% increase in the average donation amount 2011 – All about teams % change in revenue from teams % change in the number of teams that fundraise % change in participants who are on a team Goals

4. Multi-Channel Engagement Print Email Social Web *Blackbaud Internet Solutions

5. Print Direct Mail Flyers QR Codes Scan Me!

6. Print Tear-Offs Tear Scan Share!

7. Web Current Highly Visible Power of 10 Incentives Total Constituent – Casual > Connected > Committed

8. Web – Engaging Design

9. Web – Interactive Features Share a Story

10. Web – Interactive Features Personalized Video

11. Web – Groups and Microsites

12. Web – Matching gifts

13. Email Instant Direct Active

14. Design Tips Engaging Call to Action Email

15. Social Media Conversation Interactive Instantaneous 11.25% 50%

16. Communication Strategy Email Social Media 2010: Email Communications – 103 2011: Email Communications – 129 8 Weeks of Summer 10 Day Countdown

17. Past Participants Current Participants Past Volunteers Current Volunteers Survivors Donors One-Time Donors Lapsed Donors Past Team Captains Current Team Captains Email – Segmentation & Relevancy

18. Email – Communication Schedule Schedule Target Encourage Refine Define Entice

19. Email - Reporting 50% Increase

20. Email - Adjust Proactive – Not Reactive Goals/Challenges Incentives

21. Social media Compliment Email/Website Engage Interact

22. Social media Facebook Friday Challenge 8,000 Race photos Initial Email Only

24. Maximum of 2 posts per day

25. Add photos and videos

26. Discussion Threads

27. Welcome Page

28. Respond/Acknowledge

29. Applications

31. Evaluate and Adjust

32. Evaluate and Adjust

33. Evaluate and Adjust

34. Evaluate and Adjust

35. Additional Information Contact Dennis Chyba Dennis.Chyba@adcieo.com P: 410-864-8893 Brian Winters Brian.Witners@adcieo.com P: 410-864-8893