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Productizing Innovation A Startup View
Idea  Product I have this great IDEA ! Nobody ‘else’ has done this !  Differentiate Position
Oh, OK  Validation All my friends / colleagues think this is a great product We are in ‘testing /free use’ stage Deploy in...
Requirement  Feature We are ‘gathering requirements’ We are meeting different customers Find real pain Be the need
Prioritize Focus on a SINGLE metric for success If you cannot grab attention in < 1 min DROP IT Easy to Sell Easy to Buy
Localize Markets react differently – find your niche Price, Collection Packaging / Bundle Perception Of Need Real Need
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Productizing innovation a startup view - presented at product professionals networking session in bangalore india

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Transcript of "Productizing innovation a startup view - presented at product professionals networking session in bangalore india"

  1. 1. Productizing Innovation A Startup View
  2. 2. Idea Product I have this great IDEA ! Nobody ‘else’ has done this ! Differentiate Position
  3. 3. Oh, OK Validation All my friends / colleagues think this is a great product We are in ‘testing /free use’ stage Deploy in PROD Pay real money
  4. 4. Requirement Feature We are ‘gathering requirements’ We are meeting different customers Find real pain Be the need
  5. 5. Prioritize Focus on a SINGLE metric for success If you cannot grab attention in < 1 min DROP IT Easy to Sell Easy to Buy
  6. 6. Localize Markets react differently – find your niche Price, Collection Packaging / Bundle Perception Of Need Real Need
  7. 7. [email_address]
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