Productizing innovation a startup view - presented at product professionals networking session in bangalore india

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Pinkesh Shah

Business Travel

Idea Product I have this great IDEA ! Nobody ‘else’ has done this ! Differentiate Position

Oh, OK Validation All my friends / colleagues think this is a great product We are in ‘testing /free use’ stage Deploy in PROD Pay real money

Requirement Feature We are ‘gathering requirements’ We are meeting different customers Find real pain Be the need

Prioritize Focus on a SINGLE metric for success If you cannot grab attention in < 1 min DROP IT Easy to Sell Easy to Buy

Localize Markets react differently – find your niche Price, Collection Packaging / Bundle Perception Of Need Real Need

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Overview of Cloud Computing, Infrastructure as a Service, Platform as a Service, Software as a Service. Cloud computing means transferring ICT resources (servers, hosts, applications, databases, platforms etc.) to a cloud service provider (CSP) with the goal of reducing capital expenditures (CapEx). Cloud computing differs from legacy hosting services in that CSPs offer standardized services on a massive scale which results in economy-of-scale effects thus further reducing operating expenses (OpEx). Different cloud models such as public, private and hybrid clouds address different customer needs. The 3 categories for the functional level of cloud services are IaaS (Infrastructure as a Service), PaaS (Platform as a Service) and SaaS (Software as a Service). Countless models emerge almost daily such as MaaS (Management as a Service), BaaS (Backend as a Service) and NaaS (Network as a Service). To accommodate increases in processing power, cloud services offer the possibility to scale-up or scale-out.

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