How to go from Double Stuffed to International Fame
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How to go from Double Stuffed to International Fame

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  • 1. How to go from Double Stuffed toInternational fameby: Adam evers
  • 2. Becoming edUardo
  • 3. WhoisAdam Evers?
  • 4. 1. digital marketer2. Entrepreneur3. lover of baconWho?
  • 5. Becoming aMedia company
  • 6. Traditionalbroadcastisdead
  • 7. Broadcast
  • 8. Superbowl2012 vs 2013Broadcast201375% of Brands integrated a second screenexperience, up 7%. 38% of ads including Hashtags in ads, up 31%.
  • 9. Campaign vs Always OnBroadcastCampaign- create content- segmented by interestAlways on- curating content- timely - effectiveness- “Interest graph”
  • 10. ExperienceisAlive
  • 11. Experience Oreo vs AMC Theatres
  • 12. Experience Oreo vs AMC Theatres
  • 13. Experience Oreo vs AMC Theatres
  • 14. Experience Oreo vs AMC Theatres
  • 15. Experience Superbowl 2013“Brand Bowl”
  • 16. Experience Superbowl 2013
  • 17. Experience Superbowl 2013
  • 18. Experience Superbowl 2013
  • 19. Experience Superbowl 2013
  • 20. Experience Oreo Daily Twist
  • 21. Experience Oreo Daily Twist
  • 22. Createanexperience
  • 23. EmotionalSimple emotionsdiscovery - confusionsurprise - no surprise - expectationwonder - surprise - commonplacehappiness - unhappinessamusement - wearinesscourage - timidity - cowardicepity - crueltyComplex emotionspride - modesty- shamecloseness - detachment - distancecomplaint/pain - doing average -pleasurecaution - boldness - rashnesspatience - mere tolerance - angerrelaxation - composure - stressenvy - goodwillPure emotionsfear - nervousness - securitytogetherness - privacyrespect - disrespectappreciation - envylove - no love lost - hatredhope - despairconfusion - being confused
  • 24. Liquid
  • 25. Linked
  • 26. Thank youTwitterFacebookLinkedInEmail@adameversfacebook.com/adam.everslinkedin.com/in/adameversadam@thelastcartel.io