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How to go from Double Stuffed to International Fame
- 1. How to go from Double Stuffed to
International fame
by: Adam evers
- 9. Campaign vs Always On
Broadcast
Campaign
- create content
- segmented by interest
Always on
- curating content
- timely - effectiveness
- “Interest graph”
- 23. EmotionalSimple emotions
discovery - confusion
surprise - no surprise - expectation
wonder - surprise - commonplace
happiness - unhappiness
amusement - weariness
courage - timidity - cowardice
pity - cruelty
Complex emotions
pride - modesty- shame
closeness - detachment - distance
complaint/pain - doing average -
pleasure
caution - boldness - rashness
patience - mere tolerance - anger
relaxation - composure - stress
envy - goodwill
Pure emotions
fear - nervousness - security
togetherness - privacy
respect - disrespect
appreciation - envy
love - no love lost - hatred
hope - despair
confusion - being confused