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Social Media at IBM - Beyond Blogging
 

Social Media at IBM - Beyond Blogging

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My presentation to the Rochester, NY eBusiness Association on September 25, 2008.

My presentation to the Rochester, NY eBusiness Association on September 25, 2008.

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    Social Media at IBM - Beyond Blogging Social Media at IBM - Beyond Blogging Presentation Transcript

    • Social Media at IBM Beyond blogging Adam Christensen IBM Communications Rochester eBusiness Association September 25, 2008
    • Why get involved?
      • If you don’t dive in, o the rs will define who you are.
      • - Clive Thompson, NY Times Magazine, September 4, 2008
    • A dose of reality IBM on brandtags.com
    • What influences brand perception?
      • Trusted sources of information
      Source: IBM Market Intelligence, 12/2007 6 White papers, etc. 6 Company websites 3.3 Friend’s opinions 7.7 Other online sources 7.6 Articles in news 1.9 Analyst or professional associations 1.3 Experience with company’s employees 9.7 TV/Radio News 11.3 Direct marketing 10.1 Advertising 7.7 Tradeshows, etc.
    • Moving from mass communications to masses of communicators
      • http://www.awpagesociety.com/site/resources/white_papers/
    • Employees are the brand Give them a voice
    • IBM Social Computing Guidelines http://www.ibm.com/blogs/guidelines.html
      • tag cloud by www.wordle.net
    • Just a few social computing programs at IBM
      • BlogCentral - 50,000 users, 15K blogs, 130K posts, 130K comments
      • Beehive – 45K members, 55K photos shared, 2.5K events
      • WikiCentral – 150,000 users, 1 million views each day
      • InnovationJam – 4 Jams, more than 500,000 participants
      • GreaterIBM Connection – 50K in alumni network on Facebook/LinkedIn
    • Getting started: some suggestions
      • It’s not just for big companies
      • Let your business model be your starting point
      • Trust your employees
      • Work the culture from the inside out
      • Don’t think top-down
    • Keep in touch
      • email:
      • [email_address]
      • LinkedIn:
      • www.linkedin.com/in/adamchristensen
      • Twitter: http://twitter.com/adamclyde
    •