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Social Media at IBM - Beyond Blogging

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My presentation to the Rochester, NY eBusiness Association on September 25, 2008.

My presentation to the Rochester, NY eBusiness Association on September 25, 2008.

Published in: Business, Travel

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  • 1. Social Media at IBM Beyond blogging Adam Christensen IBM Communications Rochester eBusiness Association September 25, 2008
  • 2. Why get involved?
    • If you don’t dive in, o the rs will define who you are.
    • - Clive Thompson, NY Times Magazine, September 4, 2008
  • 3. A dose of reality IBM on brandtags.com
  • 4. What influences brand perception?
    • Trusted sources of information
    Source: IBM Market Intelligence, 12/2007 6 White papers, etc. 6 Company websites 3.3 Friend’s opinions 7.7 Other online sources 7.6 Articles in news 1.9 Analyst or professional associations 1.3 Experience with company’s employees 9.7 TV/Radio News 11.3 Direct marketing 10.1 Advertising 7.7 Tradeshows, etc.
  • 5. Moving from mass communications to masses of communicators
    • http://www.awpagesociety.com/site/resources/white_papers/
  • 6. Employees are the brand Give them a voice
  • 7. IBM Social Computing Guidelines http://www.ibm.com/blogs/guidelines.html
    • tag cloud by www.wordle.net
  • 8. Just a few social computing programs at IBM
    • BlogCentral - 50,000 users, 15K blogs, 130K posts, 130K comments
    • Beehive – 45K members, 55K photos shared, 2.5K events
    • WikiCentral – 150,000 users, 1 million views each day
    • InnovationJam – 4 Jams, more than 500,000 participants
    • GreaterIBM Connection – 50K in alumni network on Facebook/LinkedIn
  • 9. Getting started: some suggestions
    • It’s not just for big companies
    • Let your business model be your starting point
    • Trust your employees
    • Work the culture from the inside out
    • Don’t think top-down
  • 10. Keep in touch
    • email:
    • [email_address]
    • LinkedIn:
    • www.linkedin.com/in/adamchristensen
    • Twitter: http://twitter.com/adamclyde
  • 11.