Social Media at IBM  Beyond blogging Adam Christensen IBM Communications  Rochester eBusiness Association September 25, 2008
Why get involved? <ul><li>If you don’t dive in, o the rs will define who you are. </li></ul><ul><li>- Clive Thompson, NY T...
A dose of reality IBM on brandtags.com
What influences brand perception? <ul><li>Trusted sources of information </li></ul>Source: IBM Market Intelligence, 12/200...
Moving from  mass communications  to  masses of communicators <ul><li>http://www.awpagesociety.com/site/resources/white_pa...
Employees are the brand Give them a voice
IBM Social Computing Guidelines http://www.ibm.com/blogs/guidelines.html   <ul><li>tag cloud by www.wordle.net </li></ul>
Just a few social computing programs at IBM <ul><li>BlogCentral   - 50,000 users, 15K blogs, 130K posts, 130K comments </l...
Getting started: some suggestions <ul><li>It’s not just for big companies </li></ul><ul><li>Let your business model be you...
Keep in touch <ul><li>email: </li></ul><ul><li>[email_address] </li></ul><ul><li>LinkedIn: </li></ul><ul><li>www.linkedin....
 
Upcoming SlideShare
Loading in...5
×

Social Media at IBM - Beyond Blogging

9,159

Published on

My presentation to the Rochester, NY eBusiness Association on September 25, 2008.

Published in: Business, Travel
0 Comments
24 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
9,159
On Slideshare
0
From Embeds
0
Number of Embeds
10
Actions
Shares
0
Downloads
277
Comments
0
Likes
24
Embeds 0
No embeds

No notes for slide

Social Media at IBM - Beyond Blogging

  1. 1. Social Media at IBM Beyond blogging Adam Christensen IBM Communications Rochester eBusiness Association September 25, 2008
  2. 2. Why get involved? <ul><li>If you don’t dive in, o the rs will define who you are. </li></ul><ul><li>- Clive Thompson, NY Times Magazine, September 4, 2008 </li></ul>
  3. 3. A dose of reality IBM on brandtags.com
  4. 4. What influences brand perception? <ul><li>Trusted sources of information </li></ul>Source: IBM Market Intelligence, 12/2007 6 White papers, etc. 6 Company websites 3.3 Friend’s opinions 7.7 Other online sources 7.6 Articles in news 1.9 Analyst or professional associations 1.3 Experience with company’s employees 9.7 TV/Radio News 11.3 Direct marketing 10.1 Advertising 7.7 Tradeshows, etc.
  5. 5. Moving from mass communications to masses of communicators <ul><li>http://www.awpagesociety.com/site/resources/white_papers/ </li></ul>
  6. 6. Employees are the brand Give them a voice
  7. 7. IBM Social Computing Guidelines http://www.ibm.com/blogs/guidelines.html <ul><li>tag cloud by www.wordle.net </li></ul>
  8. 8. Just a few social computing programs at IBM <ul><li>BlogCentral - 50,000 users, 15K blogs, 130K posts, 130K comments </li></ul><ul><li>Beehive – 45K members, 55K photos shared, 2.5K events </li></ul><ul><li>WikiCentral – 150,000 users, 1 million views each day </li></ul><ul><li>InnovationJam – 4 Jams, more than 500,000 participants </li></ul><ul><li>GreaterIBM Connection – 50K in alumni network on Facebook/LinkedIn </li></ul>
  9. 9. Getting started: some suggestions <ul><li>It’s not just for big companies </li></ul><ul><li>Let your business model be your starting point </li></ul><ul><li>Trust your employees </li></ul><ul><li>Work the culture from the inside out </li></ul><ul><li>Don’t think top-down </li></ul>
  10. 10. Keep in touch <ul><li>email: </li></ul><ul><li>[email_address] </li></ul><ul><li>LinkedIn: </li></ul><ul><li>www.linkedin.com/in/adamchristensen </li></ul><ul><li>Twitter: http://twitter.com/adamclyde </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×