Social Media at IBM Beyond blogging Adam Christensen IBM Communications Rochester eBusiness Association September 25, 2008

Why get involved? If you don’t dive in, o the rs will define who you are. - Clive Thompson, NY Times Magazine, September 4, 2008

If you don’t dive in, o the rs will define who you are.

- Clive Thompson, NY Times Magazine, September 4, 2008

A dose of reality IBM on brandtags.com

What influences brand perception? Trusted sources of information Source: IBM Market Intelligence, 12/2007 6 White papers, etc. 6 Company websites 3.3 Friend’s opinions 7.7 Other online sources 7.6 Articles in news 1.9 Analyst or professional associations 1.3 Experience with company’s employees 9.7 TV/Radio News 11.3 Direct marketing 10.1 Advertising 7.7 Tradeshows, etc.

Trusted sources of information

Moving from mass communications to masses of communicators http://www.awpagesociety.com/site/resources/white_papers/

http://www.awpagesociety.com/site/resources/white_papers/

Employees are the brand Give them a voice

IBM Social Computing Guidelines http://www.ibm.com/blogs/guidelines.html tag cloud by www.wordle.net

tag cloud by www.wordle.net

Just a few social computing programs at IBM BlogCentral - 50,000 users, 15K blogs, 130K posts, 130K comments Beehive – 45K members, 55K photos shared, 2.5K events WikiCentral – 150,000 users, 1 million views each day InnovationJam – 4 Jams, more than 500,000 participants GreaterIBM Connection – 50K in alumni network on Facebook/LinkedIn

BlogCentral - 50,000 users, 15K blogs, 130K posts, 130K comments

Beehive – 45K members, 55K photos shared, 2.5K events

WikiCentral – 150,000 users, 1 million views each day

InnovationJam – 4 Jams, more than 500,000 participants

GreaterIBM Connection – 50K in alumni network on Facebook/LinkedIn

Getting started: some suggestions It’s not just for big companies Let your business model be your starting point Trust your employees Work the culture from the inside out Don’t think top-down

It’s not just for big companies

Let your business model be your starting point

Trust your employees

Work the culture from the inside out

Don’t think top-down

Keep in touch email: [email_address] LinkedIn: www.linkedin.com/in/adamchristensen Twitter: http://twitter.com/adamclyde

email:

[email_address]

LinkedIn:

www.linkedin.com/in/adamchristensen

Twitter: http://twitter.com/adamclyde