Crowdsourcing:
A Better Open
House
Thursday, August 8, 13
Bob Stewart
Community Evangelist
@activebob
Presenter
Idea Factory
You Guys and Gals
ActiveRain Community
@activerain
Thur...
BeforeYou Decide
to Do the Open
House
A Few
Considerations
Thursday, August 8, 13
DoYou Really Want
to Do It?
http://activerain.com/blogsview/3783033/are-you-addicted-to-open-houses-
Laura Allen
Thursday,...
Target an Area that
You Want to Do
Open Houses
http://activerain.com/blogsview/3798215/what-i-learned-my-first-year-doing-o...
Only Do Open
Houses That
Warrant Being Held
Open
http://activerain.com/blogsview/3783033/are-you-addicted-to-open-houses-
...
When DoYou Want
to Hold the Open
House?
http://activerain.com/blogsview/3794165/bogun-realty-and-luxury-homes-open-house-e...
When DoYou Want
to Hold the Open
House?
http://activerain.com/blogsview/3794165/bogun-realty-and-luxury-homes-open-house-e...
Make sure
the Sellers
are on Board
Thursday, August 8, 13
Find Someone to
HelpYou
http://activerain.com/blogsview/3772400/open-houses-are-not-just-for-realtors
George Souto
Thursda...
Prior to the Open
House
Thursday, August 8, 13
Consider the
Neighborhood
Open House
http://activerain.com/blogsview/3776785/a-baker-s-dozen-of-tips-for-holding-an-amazin...
Know the Area
Preview other
listings
Know the Comps
http://activerain.com/blogsview/3776785/a-baker-s-dozen-of-tips-for-ho...
Invite the Neighbors
About 3-7 homes are listed
within 90 days from any 250
homes in an area
http://activerain.com/blogsvi...
Invite the Neighbors
Walk the neighborhood, or
call the neighbors
Send postcards
SpecialViewing Time for
Neighbors
http://...
Invite the Neighbors
Consider Making the
Invitation from the
Homeowner
http://activerain.com/blogsview/3795119/open-house-...
Invite the Neighbors
Invite Others Likely to
WantYour House
http://activerain.com/blogsview/3771597/open-house-waste-of-ti...
Invite the Neighbors
LetYour Prospects in
that Price Range or
Area know about the
Open House
http://activerain.com/blogsvi...
Invite the Neighbors
Use Reverse
Prospecting If your
MLS Provides It
http://activerain.com/blogsview/3771830/crowdsourcing...
Blast the Internet
Zillow,Trulia, REALTOR.com
MLS
Blogs, Facebook (Community Pages)
Craigslist, Backpage
Thursday, August ...
Blast the Internet
Facebook Neighborhood
Groups
http://activerain.com/blogsview/3786422/driving-traffic-to-an-open-house
Ch...
Sign Rider on
For Sale Sign
In Advance
Thursday, August 8, 13
Other Signs Around
the Neighborhood
Prior to the day of
Open House
http://activerain.com/blogsview/3771509/open-houses-i-t...
Get the Sellers to
Help
http://activerain.com/blogsview/3771509/open-houses-i-think-i-have-done-a-thousand
Debbie Reynolds...
During the Open
House
Thursday, August 8, 13
Make sure all the
clutter is removed
and house is in
top shape for
showing
http://activerain.com/blogsview/3779507/success...
Signs, Signs....Everywhere
http://activerain.com/blogsview/3734206/the-one-tactic-i-use-to-ask-and-get-referrals-from-clie...
Engage yourVisitors
http://activerain.com/blogsview/3771509/open-houses-i-think-i-have-done-a-thousand
Debbie Reynolds
But...
What ShouldYou
Have to Give Them?
Thursday, August 8, 13
About This Home
Flyer
About This
Neighborhood Flyer
Nearby Listings
http://activerain.com/blogsview/3798577/my-open-house-...
Comparables
http://activerain.com/blogsview/3796811/open-houses-my-thoughts
Helen and Larry Prier
Thursday, August 8, 13
Market Reports for
the Neighborhood
http://activerain.com/blogsview/3798577/my-open-house-strategy
Nancy Laswick
Thursday,...
Something From the
Lender
http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of...
Set the Scene
http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of-them
Kathle...
Get Their Information
http://activerain.com/blogsview/3781582/7-levels-of-open-house-prospecting
Richard and Beth Wittney
...
Get Their Information
http://activerain.com/blogsview/3771947/the-super-bestest-open-house-tip-
Gene Riemenschneider
Use C...
After the Open
House
Thursday, August 8, 13
Follow Up!
Within 24 Hours
Thursday, August 8, 13
TrackYour Results
http://activerain.com/blogsview/3783033/are-you-addicted-to-open-houses-
Laura Allen
every 75th person t...
Comments?
Thursday, August 8, 13
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Crowdsourced open houses

  1. 1. Crowdsourcing: A Better Open House Thursday, August 8, 13
  2. 2. Bob Stewart Community Evangelist @activebob Presenter Idea Factory You Guys and Gals ActiveRain Community @activerain Thursday, August 8, 13
  3. 3. BeforeYou Decide to Do the Open House A Few Considerations Thursday, August 8, 13
  4. 4. DoYou Really Want to Do It? http://activerain.com/blogsview/3783033/are-you-addicted-to-open-houses- Laura Allen Thursday, August 8, 13
  5. 5. Target an Area that You Want to Do Open Houses http://activerain.com/blogsview/3798215/what-i-learned-my-first-year-doing-open-houses Tammie White Thursday, August 8, 13
  6. 6. Only Do Open Houses That Warrant Being Held Open http://activerain.com/blogsview/3783033/are-you-addicted-to-open-houses- Laura Allen Thursday, August 8, 13
  7. 7. When DoYou Want to Hold the Open House? http://activerain.com/blogsview/3794165/bogun-realty-and-luxury-homes-open-house-extraordinaire- Bandele Oguntomilade Should it be the first time anyone sees the house? Thursday, August 8, 13
  8. 8. When DoYou Want to Hold the Open House? http://activerain.com/blogsview/3794165/bogun-realty-and-luxury-homes-open-house-extraordinaire- Bandele Oguntomilade What is the best time and for how long? Thursday, August 8, 13
  9. 9. Make sure the Sellers are on Board Thursday, August 8, 13
  10. 10. Find Someone to HelpYou http://activerain.com/blogsview/3772400/open-houses-are-not-just-for-realtors George Souto Thursday, August 8, 13
  11. 11. Prior to the Open House Thursday, August 8, 13
  12. 12. Consider the Neighborhood Open House http://activerain.com/blogsview/3776785/a-baker-s-dozen-of-tips-for-holding-an-amazing-open-house Nina Hollander Thursday, August 8, 13
  13. 13. Know the Area Preview other listings Know the Comps http://activerain.com/blogsview/3776785/a-baker-s-dozen-of-tips-for-holding-an-amazing-open-house Nina Hollander Thursday, August 8, 13
  14. 14. Invite the Neighbors About 3-7 homes are listed within 90 days from any 250 homes in an area http://activerain.com/blogsview/3798587/a-house-left-open-for-neighbors- Praful Thakkar Thursday, August 8, 13
  15. 15. Invite the Neighbors Walk the neighborhood, or call the neighbors Send postcards SpecialViewing Time for Neighbors http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of-them Kathleen Daniels Thursday, August 8, 13
  16. 16. Invite the Neighbors Consider Making the Invitation from the Homeowner http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of-them Kathleen Daniels Thursday, August 8, 13
  17. 17. Invite the Neighbors Invite Others Likely to WantYour House http://activerain.com/blogsview/3771597/open-house-waste-of-time-or-most-productive-time-of-a-realtor- Ritu Desai Thursday, August 8, 13
  18. 18. Invite the Neighbors LetYour Prospects in that Price Range or Area know about the Open House http://activerain.com/blogsview/3773073/open-houses-feast-or-famine- Anita Clark Thursday, August 8, 13
  19. 19. Invite the Neighbors Use Reverse Prospecting If your MLS Provides It http://activerain.com/blogsview/3771830/crowdsourcing-the-way-to-an-amazing-open-house Paula McDaniel Thursday, August 8, 13
  20. 20. Blast the Internet Zillow,Trulia, REALTOR.com MLS Blogs, Facebook (Community Pages) Craigslist, Backpage Thursday, August 8, 13
  21. 21. Blast the Internet Facebook Neighborhood Groups http://activerain.com/blogsview/3786422/driving-traffic-to-an-open-house Chris Ann Cleland Thursday, August 8, 13
  22. 22. Sign Rider on For Sale Sign In Advance Thursday, August 8, 13
  23. 23. Other Signs Around the Neighborhood Prior to the day of Open House http://activerain.com/blogsview/3771509/open-houses-i-think-i-have-done-a-thousand Debbie Reynolds Thursday, August 8, 13
  24. 24. Get the Sellers to Help http://activerain.com/blogsview/3771509/open-houses-i-think-i-have-done-a-thousand Debbie Reynolds Thursday, August 8, 13
  25. 25. During the Open House Thursday, August 8, 13
  26. 26. Make sure all the clutter is removed and house is in top shape for showing http://activerain.com/blogsview/3779507/successful-open-house Caroline Gerardo Thursday, August 8, 13
  27. 27. Signs, Signs....Everywhere http://activerain.com/blogsview/3734206/the-one-tactic-i-use-to-ask-and-get-referrals-from-clients-is- FrancineViola Make them stand out Thursday, August 8, 13
  28. 28. Engage yourVisitors http://activerain.com/blogsview/3771509/open-houses-i-think-i-have-done-a-thousand Debbie Reynolds But Don’t Be a Stalker Thursday, August 8, 13
  29. 29. What ShouldYou Have to Give Them? Thursday, August 8, 13
  30. 30. About This Home Flyer About This Neighborhood Flyer Nearby Listings http://activerain.com/blogsview/3798577/my-open-house-strategy Nancy Laswick Thursday, August 8, 13
  31. 31. Comparables http://activerain.com/blogsview/3796811/open-houses-my-thoughts Helen and Larry Prier Thursday, August 8, 13
  32. 32. Market Reports for the Neighborhood http://activerain.com/blogsview/3798577/my-open-house-strategy Nancy Laswick Thursday, August 8, 13
  33. 33. Something From the Lender http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of-them Kathleen Daniels Thursday, August 8, 13
  34. 34. Set the Scene http://activerain.com/blogsview/3795119/open-house-events-if-i-host-them-then-i-make-the-most-of-them Kathleen Daniels Cleaned up Make it smell good Make it bright Thursday, August 8, 13
  35. 35. Get Their Information http://activerain.com/blogsview/3781582/7-levels-of-open-house-prospecting Richard and Beth Wittney Guess the selling Price Sheet Home Survey Offer Listing Search Thursday, August 8, 13
  36. 36. Get Their Information http://activerain.com/blogsview/3771947/the-super-bestest-open-house-tip- Gene Riemenschneider Use Cards Instead of One Sheet Consider an iPad openhomepro.com Thursday, August 8, 13
  37. 37. After the Open House Thursday, August 8, 13
  38. 38. Follow Up! Within 24 Hours Thursday, August 8, 13
  39. 39. TrackYour Results http://activerain.com/blogsview/3783033/are-you-addicted-to-open-houses- Laura Allen every 75th person that comes through the door turns into a deal Thursday, August 8, 13
  40. 40. Comments? Thursday, August 8, 13
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