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Missing Link Marketing by Augustine Fou, PhD.

by Digital Consigliere at Marketing Science Consulting Group, Inc. on Oct 02, 2008

  • 2,369 views

Missing Links are the bit of information users search for or ask about. They need to have answers to their missing links in order to move expeditiously down the purchase funnel towards the purchase. ...

Missing Links are the bit of information users search for or ask about. They need to have answers to their missing links in order to move expeditiously down the purchase funnel towards the purchase.

how do customers tell their peers? what do they talk about when talking about your product? how do we know? how does messaging change when we look at it from the customers' point of view?

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Missing Link Marketing by Augustine Fou, PhD. Missing Link Marketing by Augustine Fou, PhD. Presentation Transcript