Personal Information
Occupation
Reader in Marketing
Industry
Education
Website
www.anacanhoto.com
About
I am a marketing academic. My research focuses on the role of technology in interactions between firms and their customers. One stream of work looks at the impact of technology on customer insight, and includes projects such as ‘the potential of digital footprints for customer profiling’. The other stream looks at the impact of technology on targeted interactions, and includes projects such as the ‘role of social media in customer service’.
Tags
marketing
social media
research
customer insight
artificial intelligence
brunel university london
segmentation
customer service
digital
higher education
service automation
digitalisation
brunel business school
academia
marketing strategy
advertising
wom
customer complaints
job search
customer feedback
big data
branding
twitter
service
product innovation
amswmc
metaverse
machine learning
data quality
teaching materials
workshop
lecture
academic social media
greenlit
horizon2020
qualitative analysis
innovation
research centre
six markets
social enterprise
the washing machine project
bottom of the pyramid
service failure
customer satisfaction
chatbot
hospitality
new normal
crisis management
business recovery
covid19
digital marketing
brand
ecr
marketing and advertising
career
tribal marketing
personal branding
science communication
communication
social media marketing
sentiment analysis
emotions
coffee
customer profiling
financial services
marketing communications
campaign planning
poe
service recovery
co-creation
literature review
job interview
research agenda
technology adoption
consumer goods and services
maslow hierarchy of needs
consumer behaviour
4g
mobile phone
research methods
information quality
social capital
social network
budget
marketing analysis
business intelligence
recession
information systems
conceptual framework
surveillance
tourism
classroom
ana isabel canhoto
oxford brookes university
business analytics
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Presentations
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(2)The Paperless Student - Skills and Confidence Reading on Screen
Matt Cornock
•
9 years ago
Trends in twitter talk
RuthPage
•
11 years ago
Personal Information
Occupation
Reader in Marketing
Industry
Education
Website
www.anacanhoto.com
About
I am a marketing academic. My research focuses on the role of technology in interactions between firms and their customers. One stream of work looks at the impact of technology on customer insight, and includes projects such as ‘the potential of digital footprints for customer profiling’. The other stream looks at the impact of technology on targeted interactions, and includes projects such as the ‘role of social media in customer service’.
Tags
marketing
social media
research
customer insight
artificial intelligence
brunel university london
segmentation
customer service
digital
higher education
service automation
digitalisation
brunel business school
academia
marketing strategy
advertising
wom
customer complaints
job search
customer feedback
big data
branding
twitter
service
product innovation
amswmc
metaverse
machine learning
data quality
teaching materials
workshop
lecture
academic social media
greenlit
horizon2020
qualitative analysis
innovation
research centre
six markets
social enterprise
the washing machine project
bottom of the pyramid
service failure
customer satisfaction
chatbot
hospitality
new normal
crisis management
business recovery
covid19
digital marketing
brand
ecr
marketing and advertising
career
tribal marketing
personal branding
science communication
communication
social media marketing
sentiment analysis
emotions
coffee
customer profiling
financial services
marketing communications
campaign planning
poe
service recovery
co-creation
literature review
job interview
research agenda
technology adoption
consumer goods and services
maslow hierarchy of needs
consumer behaviour
4g
mobile phone
research methods
information quality
social capital
social network
budget
marketing analysis
business intelligence
recession
information systems
conceptual framework
surveillance
tourism
classroom
ana isabel canhoto
oxford brookes university
business analytics
See more